{ "availability": true, "data": { "awardTitle": "Master of Marketing", "advertisedTitle": "Master of Marketing", "totalCreditPoints": 240, "offerYear": 2026, "studentType": "Domestic", "locationDisplayName": "Melbourne", "deliveryModeCode": "MM", "deliveryModeDescription": "Multi-Modal", "cricosCourseCode": "", "isFlexibleLocation": false, "majors": [], "specialisations": [], "virtualRollover": { "enabled": false, "instance": false, "indicativeFees": false, "startDates": false }, "relatedCourses": { "nestedCourses": {"30":["Professional Certificate in Marketing"],"60":["Graduate Certificate in Marketing"],"120":["Graduate Diploma in Marketing"]} }, "startDates": "Semester 1 (March 2026), Semester 2 (July 2026)", "duration": "2 years full-time or part-time equivalent", "prerequisite": "", "courseDescription": "<div>Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our innovative, applied and world-class degree that delivers real impact. Master responsible marketing practice, strategies and tactics aligned with industry demands and the United Nations Sustainable Development Goals. Build future-focused marketing skills supported by critical thinking and a problem-solving mindset. Gain real-world, applied experience by solving industry-based problems and engaging with industry experts.<\/div><div> <\/div><div>By completing La Trobe&#39;s Master of Marketing, you will:<\/div><ul><li>critically analyse the business environment and solve marketing problems ethically and responsibly<\/li><li>explore topics such as sales, negotiation, customer experience and service design, digital marketing, content marketing, marketing research and analytics, entrepreneurship and innovation, cybersecurity and artificial intelligence, and marketing strategy<\/li><li>benefit from our practical and applied approach to learning, with the use of active workshops and tasks sourced from the real world, a broad student cohort, industry guest speakers and more<\/li><li>tap into industry expertise and potential job opportunities through our partnerships with major corporations and industry leaders in marketing.<\/li><\/ul><p class=\"footnote\">The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.<\/p>", "entryReq": { "rse": { "isEligible": true, "ineligibleMsg": "", "admCriAtarStmt": "", "prerequisite": "", "admCriInAddToAtar": "", "selRankAdj": "", "otherAdmOpts": "" }, "higherEd": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "vet": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "wle": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": "" }, "prerequisite": "<p><strong>2-year full-time or part time equivalent<\/strong><\/p><p>To be considered for admission to this degree you will need to meet at least one of the following criteria:<\/p><ul><li>completion of an Australian bachelor degree or equivalent in any discipline.<\/li><\/ul><p>OR<\/p><ul><li>completion of the Postgraduate Qualifying Program (PPN001)<\/li><\/ul><p><strong>1-year full time or part time equivalent offered to domestic students only<\/strong><\/p><p>To be considered for admission to this degree (with 120 credit points of admission credit applied) you will need to meet at least one of the following criteria:<\/p><ul><li>completion of an Australian graduate diploma or higher in a related business discipline (e.g.media studies, psychology).<\/li><\/ul><p>OR<\/p><ul><li>completion of an Australian bachelor degree (or equivalent), or higher level qualification and a minimum of three years of *relevant work experience (or part-time equivalent), plus:<br \/><ul><li>professional certification in a related discipline, or<\/li><li>other recognised learning<\/li><\/ul><\/li><\/ul><p><strong><em>*Relevant work experience: <\/em><\/strong><em>Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight<\/em><\/p><p><strong>1.5-year full-time or part time equivalent<\/strong><\/p><p>To be considered for admission to this degree (with 60 credit points of admission credit applied) you will need to meet at least one of the following criteria:<\/p><ul><li>completion of an Australian bachelor degree (or equivalent), or higher level qualification in a business or related discipline (e.g. media studies, psychology).<\/li><\/ul><p>OR<\/p><ul><li>completion of an Australian bachelor degree (or equivalent) in any discipline plus a minimum of two years *relevant work experience<\/li><\/ul><p><strong><em>*Relevant work experience: <\/em><\/strong><em>Applicants applying based on work experience are required to provide a detailed Resume, outlining their employment history and relevant work experience. Relevant work experience is business experience in a managerial or leadership position with business oversight<\/em><\/p>", "academicEntReq": "", "essentialRequirementsInherent": "", "engReq": "", "hasEngReqAlt": true }, "vtacCodes": null, "courseStructure": "<section id=\"course-structure\" class=\"sublayout-1\"><div class=\"ds-block\"> <p><b>To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.<\/b><\/p><\/div><div class=\"ds-block ds-block--full-width course-structure-content\"><div class=\"ds-tabs\"><div class=\"ds-tabs-nav ds-block\" role=\"tablist\"><button class=\"ds-tabs-nav__tab\" role=\"tab\" aria-selected=\"true\" aria-controls=\"tab1\" id=\"tab1trigger\" >Year 1<\/button><button class=\"ds-tabs-nav__tab\" role=\"tab\" aria-selected=\"false\" aria-controls=\"tab2\" id=\"tab2trigger\" >Year 2<\/button><\/div><div class=\"ds-content-chunk\" data-bg-color=\"lightest\"><div id=\"tab1\" class=\"ds-block ds-tab-content__body\" role=\"tabpanel\" aria-labelledby=\"tab1trigger\"> <p class=\"lead\"> Year 1 requires the completion of <b><a class=\"pls-explain\" title=\"A credit point is a unit of measurement to indicate the relative study load of subjects, courses, majors, minors, specialisations and other academic items.<br><br>For example, to be eligible for the award of a standard Bachelor's degree, a student must complete 360 credit points.\">120 credit points<\/a><\/b> including:<\/p> <ul> <li><b>105 credit points<\/b> from Core<\/li> <li><b>15 credit points<\/b> from chosen Prescribed electives<\/li><\/ul><\/div><div id=\"tab2\" class=\"ds-block ds-tab-content__body\" role=\"tabpanel\" aria-labelledby=\"tab2trigger\" hidden=\"hidden\"> <p class=\"lead\"> Year 2 requires the completion of <b><a class=\"pls-explain\" title=\"A credit point is a unit of measurement to indicate the relative study load of subjects, courses, majors, minors, specialisations and other academic items.<br><br>For example, to be eligible for the award of a standard Bachelor's degree, a student must complete 360 credit points.\">120 credit points<\/a><\/b> including:<\/p> <ul> <li><b>105 credit points<\/b> from Core<\/li> <li><b>15 credit points<\/b> from chosen Prescribed electives<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"ds-block\"><h4>Study options<\/h4><\/div><div class=\"ds-block\"><div class=\"ds-accordion\"> <h5> <button id=\"check-course-struct-1\" class=\"ds-accordion__trigger\" aria-expanded=\"false\" aria-controls=\"course-struct-1\"> <span class=\"ds-accordion__title\"> Core subjects <\/span> <\/button> <\/h5> <div id=\"course-struct-1\" class=\"ds-accordion__content\" role=\"region\" aria-labelledby=\"check-course-struct-1\"> <div class=\"ds-table-wrapper\"> <p> Core subjects are required subjects in your course. You need to complete these subjects to attain your degree. <\/p> <table class=\"ds-table--striped\"> <thead> <tr> <th> Subject name<\/th> <th> Subject code<\/th> <th> Year<\/th> <th> Credit points<\/th> <\/tr> <\/thead> <tbody><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/LTU0AIM\" target=\"_blank\">ACADEMIC INTEGRITY MODULE<\/a><\/td> <td> LTU0AIM<\/td> <td> 1<\/td> <td> 0<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5003\" target=\"_blank\">APPLIED MARKETING RESEARCH<\/a><\/td> <td> MKT5003<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/BUS4005\" target=\"_blank\">ARTIFICIAL INTELLIGENCE FOR BUSINESS<\/a><\/td> <td> BUS4005<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/BUS4006\" target=\"_blank\">CYBERSECURITY FOR BUSINESS<\/a><\/td> <td> BUS4006<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT4007\" target=\"_blank\">DIGITAL MARKETING<\/a><\/td> <td> MKT4007<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5005\" target=\"_blank\">HEURISTICS AND BIASES IN MARKETING DECISIONS<\/a><\/td> <td> MKT5005<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MGT5MIO\" target=\"_blank\">MANAGING INNOVATION IN ORGANISATIONS<\/a><\/td> <td> MGT5MIO<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT4001\" target=\"_blank\">MARKETING MANAGEMENT<\/a><\/td> <td> MKT4001<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5012\" target=\"_blank\">CONTENT MARKETING STRATEGY<\/a><\/td> <td> MKT5012<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5008\" target=\"_blank\">CUSTOMER EXPERIENCE MANAGEMENT<\/a><\/td> <td> MKT5008<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MGT5EBP\" target=\"_blank\">ENTREPRENEURIAL BUSINESS PLANNING<\/a><\/td> <td> MGT5EBP<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5006\" target=\"_blank\">MARKETING ANALYTICS<\/a><\/td> <td> MKT5006<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5009\" target=\"_blank\">MARKETING STRATEGY AND PLANNING<\/a><\/td> <td> MKT5009<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5001\" target=\"_blank\">SALES MANAGEMENT<\/a><\/td> <td> MKT5001<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5007\" target=\"_blank\">SERVICES MARKETING<\/a><\/td> <td> MKT5007<\/td> <td> 2<\/td> <td> 15<\/td><\/tr> <\/tbody><\/table><\/div><\/div><\/div> <div class=\"ds-accordion\"> <h5> <button id=\"check-course-struct-7\" class=\"ds-accordion__trigger\" aria-expanded=\"false\" aria-controls=\"course-struct-7\"> <span class=\"ds-accordion__title\"> Elective subjects <\/span> <\/button> <\/h5> <div id=\"course-struct-7\" class=\"ds-accordion__content\" role=\"region\" aria-labelledby=\"check-course-struct-7\"> <div class=\"ds-table-wrapper\"> <p> A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the <a href=\"https:\/\/handbook.latrobe.edu.au\/courses\/2026\/BM009\" target='_blank'>La Trobe University Handbook<\/a> for the subjects available. <\/p> <\/div> <\/div> <\/div><div class=\"ds-accordion\"> <h5> <button id=\"check-course-struct-11\" class=\"ds-accordion__trigger\" aria-expanded=\"false\" aria-controls=\"course-struct-11\"> <span class=\"ds-accordion__title\"> Prescribed elective subjects <\/span> <\/button> <\/h5> <div id=\"course-struct-11\" class=\"ds-accordion__content\" role=\"region\" aria-labelledby=\"check-course-struct-11\"> <div class=\"ds-table-wrapper\"> <p> A prescribed elective is an elective tied to your discipline, course, major or activity. You\u2019ll choose your electives from a curated list of subjects, enabling you to tailor your studies while staying aligned with your course goals. <\/p> <table class=\"ds-table--striped\"> <thead> <tr> <th>Subject name<\/th> <th>Subject code<\/th> <th>Year<\/th> <th>Credit points<\/th> <\/tr> <\/thead> <tbody><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MKT5004\" target=\"_blank\">INTERNATIONAL MARKETING MANAGEMENT<\/a><\/td> <td> MKT5004<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/MGT5IPM\" target=\"_blank\">INTERNATIONAL PROJECT MANAGEMENT<\/a><\/td> <td> MGT5IPM<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/IBU4003\" target=\"_blank\">MANAGING INTERNATIONAL BUSINESS<\/a><\/td> <td> IBU4003<\/td> <td> 1<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/IBU5COV\" target=\"_blank\">CORPORATE VENTURING<\/a><\/td> <td> IBU5COV<\/td> <td> 2<\/td> <td> 15<\/td><\/tr><tr> <td><a href=\"https:\/\/handbook.latrobe.edu.au\/subjects\/2026\/LTU5IND\" target=\"_blank\">INDUSTRY PLACEMENT<\/a><\/td> <td> LTU5IND<\/td> <td> 2<\/td> <td> 15<\/td><\/tr> <\/tbody><\/table><\/div><\/div><\/div><\/div><\/section>", "workBasedLearning": "<p>During this course, you will have the opportunity to participate in a Work Based Learning (WBL) placement experience, designed to allow you to extend your formal academic learning beyond the classroom. The WBL experience will provide the opportunity to bring your learning from the university into a work environment and test out your knowledge in a professional real-world environment. Some courses include compulsory WBL subjects, however, we also offer a range of elective WBL subjects, both cross-discipline <br \/>and subject-specific. La Trobe University will source placements for some subjects, while others will require you to source your own placement. If you are required to source your own placement, dedicated staff will guide and support you through the process. Elective WBL subjects generally involve an application process and Subject Coordinator approval. The location and number of hours undertaken can vary considerably depending on the activity and the discipline area. Please refer to the individual subject entries for more information.<\/p>", "handbookLinkHtml": "<a href=\"https:\/\/handbook.latrobe.edu.au\/courses\/2026\/BM009\" target='_blank'>Melbourne<\/a>", "intendedLearningOutcomes": "<ul><li>Critically analyse and synthesise advanced marketing theories to design innovative, actionable, and strategic solutions to complex marketing problems.<\/li><li>Apply advanced marketing research and\/or analytics techniques to generate robust, evidence-based insights that enhance strategic solution development.<\/li><li>Exercise expert judgment by integrating social, ethical, and cultural considerations in professional decision-making across diverse marketing environments.<\/li><li>Communicate complex marketing analyses, insights, and strategic recommendations effectively and professionally to diverse audiences, individually and collaboratively.<\/li><\/ul>", "careerOpportunities": "<p>Graduates are in high demand, especially in Victoria where there are projected shortages for advertising and marketing specialists. Possible roles include:<\/p><ul><li>content marketing manager<\/li><li>marketing manager<\/li><li>customer experience (CX) manager<\/li><li>digital marketing manager<\/li><li>service designer<\/li><li>sales manager.<\/li><\/ul>", "professionalRecognition": "<p>The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Professional membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.<\/p>", "fees": { "overview": "$34,400 per 120 credit points. <br>Note: 120 credit points represents full-time study for one year.", "showFeeLegislationMsg": false, "amountDescription": "$34,400 per 120 credit points. <br>Note: 120 credit points represents full-time study for one year.", "essentialRequirementsSelection": "", "eligibleForCspLoan": false, "eligibleForErpLoan": false } }, "content": { "atarDistributionReport": null }, "softContent": { "contactCta": { "primaryCta": { "link": "https:\/\/apply.latrobe.edu.au\/content\/forms\/af\/direct-applications\/home.html", "text": "Apply now" }, "secondaryCta": { "link": "#contact-us", "text": "Contact us" }, "overwriteHeadline": "<h2>Study a master\u2019s ranked in the world\u2019s top 100*<\/h2>\r\n<h3 style=\"color: black;\">Applications now open<\/h3>\r\n<p>Gain future-focused knowledge, skills, and industry experience and become a professional marketer with our specialised, applied and world-class degree that delivers real impact.<\/p><ul><li>Explore diverse marketing practices such as services, brand management, business-to-business (B2B), customer experience (CX), social media, digital and content marketing, and international marketing.<\/li><li>Master evidence-based decision-making to solve complex problems, maximise opportunities and build skills in negotiation and strategic thinking.<\/li><li>Get real-world experience with applied business consulting projects and industry placements, engaging with real companies<\/li><li>Complete a course ranked in the world&rsquo;s top 100 for employability and graduate outcomes*<\/li><\/ul>\r\n<p class=\"ds-footnote\">*Quacquarelli Symonds (QS), 2023, <a href=\"https:\/\/www.topuniversities.com\/business-masters-rankings\/marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><cite>QS Business Master's Rankings 2024: Marketing<\/cite><\/a><\/p>", "headline": "<p class=\"h2\">Applications now open<\/p>", "subheadline": "<p>There's never been a better time to build new skills and follow your passion.<\/p>", "contactCallBtn": { "show": true, "link": "tel:1300135045", "text": "Call 1300 135 045" }, "contactConsultBtn": { "show": true, "link": "https:\/\/consultation.latrobe.edu.au", "text": "Book a 1:1 consultation" }, "contactChatBtn": { "show": true, "link": "https://www.latrobe.edu.au/contact/chat", "text": "Live chat" }, "contactAskBtn": { "show": true, "link": "https://www.latrobe.edu.au/contact/question", "text": "Ask a question" }, "howToApplyVtacStatusText": "Apply through VTAC", "howToApplyUacStatusText": "Apply through UAC" }, "atarPeriod": "based on the January 2026 ATAR profile", "feeAdditionalDescription": "" } }