The Creative and Professional Writing major allows you to hone your writing skills in multiple genres and forms. If you have a passion for telling stories and using language to change the way we see the world, then this major gives you the opportunity to experiment with the short story, extended fiction,\u00a0creative non-fiction and script-writing. As well as crafting your own pieces, you will learn about the links between creative practice and literary studies and discover how your own writing relates to or challenges literary traditions. You will practice reading as a writer, paying close attention to the strategies other writers use to create mood and meaning.\u00a0<\/p>\n
Over the course of the major, you will develop editing skills in dedicated classes\u00a0with a focus on current practice in the publishing industry and in peer-feedback workshops. Supported by accomplished and published writers, you will finish your degree with a writing portfolio and valuable writing experience.\u202fThrough this major you will gain skills highly valued within and beyond the university \u2013 to write cogently, to adapt style for different circumstances and audiences, to engage critically with language, and to tell compelling stories.<\/p>","streams":[""]},{"name":"Journalism","code":"MJR-JRN-MC5","description":"
Quality journalism is more important than ever. Learn to tell stories that matter through a myriad of platforms, including social media, digital news channels, podcasts and television. You\u2019ll graduate with practical experience and a portfolio of work to show future employers.<\/p>","streams":[""]},{"name":"Marketing","code":"MAJOR-MKT-1","description":"
The Marketing major equips you with foundational and emerging knowledge across key areas such as integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. The future-focused curriculum also explores AI-powered marketing, including automation, personalised targeting, and predictive analytics, preparing you to navigate the evolving data-driven landscape.<\/p>\n
This dynamic major develops a broad and practical set of marketing capabilities to help you recognise market challenges, seize emerging opportunities, and create effective AI-aware strategies. Through hands-on industry projects and experience with cutting-edge marketing tools, you will strengthen your problem-solving skills while fostering creative storytelling and data-driven decision-making capabilities.<\/p>","streams":[""]},{"name":"Sports media","code":"MJR-SME01","description":"\n\n\nExplore the role of sport in media cultures while gaining practical training in sports commentary, journalism and broadcasting. Get the the skills and experience to broaden your legal career in an evolving media landscape with La Trobe's Bachelor of Laws (Honours)\/Bachelor of Media and Communication.<\/p> Gain a powerful skillset in dispute resolution, evidence and criminal procedure, contract law, company law and public law. Build media expertise as you hone your understanding of contract management, regulation and representation. Get hands-on experience in our purpose-built, industry-grade Upstart newsroom or via work-based learning with our prestigious media industry partners or a range of legal settings, including community legal centres, law firms and government agencies.<\/p> By completing La Trobe's Bachelor of Laws (Honours)\/Bachelor of Media and Communication, you will:<\/p> The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 \u2013 Bachelor Degree Honours.<\/p>", "entryReq": { "rse": { "isEligible": true, "ineligibleMsg": "", "admCriAtarStmt": "", "prerequisite": " VCE: Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.<\/span><\/p>", "admCriInAddToAtar": " This course uses the ATAR as part of its selection considerations.<\/p><\/div><\/li><\/ul>", "selRankAdj": " VCE: A study score of 25 in any Humanities or Legal Studies equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.<\/p>", "otherAdmOpts": "" }, "higherEd": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": " Applicants who have undertaken studies in a language other than English must demonstrate that they have achieved the required minimum scores in the International English Language Testing System (IELTS) (Academic) or equivalent. Refer to Language requirements<\/a> for further information.<\/p><\/li> Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p><\/li><\/ul>" }, "vet": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": " Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p><\/li> Applicants who have not successfully completed an Australian Year 12 or equivalent are ineligible to apply for this course. This course uses the ATAR as part of its selection considerations.<\/p><\/li><\/ul>" }, "wle": { "isEligible": true, "ineligibleMsg": "", "prerequisite": "", "admCri": " Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.<\/p><\/li> Applicants who have not successfully completed an Australian Year 12 or equivalent are ineligible to apply for this course. This course uses the ATAR as part of its selection considerations.<\/p><\/li><\/ul>" }, "prerequisite": "", "academicEntReq": "", "essentialRequirementsInherent": "", "engReq": "", "hasEngReqAlt": true }, "vtacCodes": [{"vtacCode":2100312321,"feeTypeCode":"CSP"}], "courseStructure": " To qualify for the award of Bachelor of Laws (Honours)\/Bachelor of Media and Communication, students must complete a total of 600 credit points across 5 years.<\/b><\/p><\/div>
In this major, you'll develop a critical understanding of the intersection between sport and media, and the role of digital technologies in transforming contemporary sports cultures. You'll also gain skills and knowledge in sports commentary and broadcasting, sports journalism, media interviews, and news and feature writing.\n\n\n","streams":[""]}], "specialisations": [], "virtualRollover": { "enabled": false, "instance": false, "indicativeFees": false, "startDates": false }, "relatedCourses": { "nestedCourses": {"120":["Diploma of Arts"]} }, "startDates": "Semester 1 (March 2026), Semester 2 (July 2026)", "duration": "5 years full-time or part-time equivalent", "prerequisite": "English (Please refer to admission requirements<\/a> for details)", "courseDescription": "