Graduate Certificate in Marketing, Courses and degrees, data, 2025, domestic, BU, La Trobe University

Entry requirements and pathways

Academic entry requirement

Prerequisites

Successful completion of an Australian bachelor degree (or equivalent).

Three years relevant managerial experience.

Applicants with more than eight years relevant managerial experience but without an undergraduate degree may be considered for professional entry.

Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Special Entry Access Schemes (SEAS)

For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special Entry Access Schemes (SEAS)

Credit for previous study (advanced standing)

Credit for previous study (advanced standing) is the recognition of prior study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous study and the number of subjects completed.

The University will designate courses where there is only admission into Year 1 of the course. In these cases, there is limited credit. See list of limited entry courses.

To check if this course is available for credit, please visit the Advanced standing webpage.

Defer

Find out if you can defer

Pathways

There are currently no alternative Pathway courses for this course.

Use the Pathways Tool to discover other courses with pathway options available.

Questions about the course?

Check when course applications close and find out how to apply directly.

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What you'll study

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Graduate Certificate in Marketing, students must complete a total of 60 credit points across 1 year.

Year 1 requires the completion of 60 credit points including:

60 credit points from chosen Core

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name	Subject code	Year	Credit points
ACADEMIC INTEGRITY MODULE	LTU0AIM	1	0
BRAND MANAGEMENT	MKT4004	1	15
INTEGRATED MARKETING COMMUNICATIONS	MKT4002	1	15
PRINCIPLES AND PRACTICES OF MARKETING	MKT4001	1	15
SOCIAL MEDIA AND VISUALISATION	MKT4003	1	15

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

View course information for Melbourne (Bundoora)