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Entry requirements and pathways
International students
Academic entry requirement
Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
English language requirement
6.5 IELTS (Academic) with no individual band less than 6.0.
Please refer to our English Language Requirements page for details of other accepted English Proficiency tests and additional recognised English Language Proficiency Measures, such as English as the language of instruction.
Credit for previous study (advanced standing)
Credit for previous study (advanced standing) is the recognition of prior study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous study and the number of subjects completed.
The University will designate courses where there is only admission into Year 1 of the course. In these cases, there is limited credit. See list of limited entry courses.
To check if this course is available for credit, please visit the Advanced standing webpage.
Questions about the course?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
What you'll study
Sample course structure
Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.
To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.
Year 1 requires the completion of 120 credit points including:
- 105 credit points from chosen Core
- 15 credit points from chosen Core choice
Year 2 requires the completion of 120 credit points including:
- 90 credit points from chosen Core
- 15 credit points from chosen Core choice
- 15 credit points from chosen Core choice
Study options
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
| Subject name | Subject code | Year | Credit points |
|---|---|---|---|
| ACADEMIC INTEGRITY MODULE | LTU0AIM | 1 | 0 |
| BRAND MANAGEMENT | MKT4004 | 1 | 15 |
| CONSUMER DECISION MAKING | MKT5002 | 1 | 15 |
| INTEGRATED MARKETING COMMUNICATIONS | MKT4002 | 1 | 15 |
| MARKETING RESEARCH | MKT5003 | 1 | 15 |
| PRINCIPLES AND PRACTICES OF MARKETING | MKT4001 | 1 | 15 |
| SALES MANAGEMENT | MKT5001 | 1 | 15 |
| SOCIAL MEDIA AND VISUALISATION | MKT4003 | 1 | 15 |
| BUSINESS-TO-BUSINESS MARKETING STRATEGY | MKT5010 | 2 | 15 |
| CUSTOMER EXPERIENCE MANAGEMENT | MKT5008 | 2 | 15 |
| HEURISTICS AND BIASES IN MARKETING DECISIONS | MKT5005 | 2 | 15 |
| MARKETING ANALYTICS | MKT5006 | 2 | 15 |
| MARKETING STRATEGY AND PLANNING | MKT5009 | 2 | 15 |
| SERVICE DELIVERY MANAGEMENT | MKT5007 | 2 | 15 |
Core choice subjects are one or more subject groups you need to select in your course. Core choice subjects may be specific to your course, major, minor, specialisation or other learning requirements.
| Subject name | Subject code | Year | Credit points |
|---|---|---|---|
| CONTENT MARKETING STRATEGY | MKT5012 | 1/2 | 15 |
| DIGITAL MARKETING STRATEGY | MKT5011 | 1/2 | 15 |
| INTERNATIONAL MARKETING MANAGEMENT | MKT5004 | 1/2 | 15 |
| BUSINESS WORK PLACEMENT | BUS5010 | 2 | 15 |
| ENTREPRENEURIAL BUSINESS PLANNING | MGT5EBP | 2 | 15 |
Work-Based Learning
During this course, you will have the opportunity to participate in a Work Based Learning (WBL) placement experience, designed to allow you to extend your formal academic learning beyond the classroom. The WBL experience will provide the opportunity to bring your learning from the university into a work environment and test out your knowledge in a professional real-world environment. Some courses include compulsory WBL subjects, however, we also offer a range of elective WBL subjects, both cross-discipline and subject-specific. La Trobe University will source placements for some subjects, while others will require you to source your own placement. If you are required to source your own placement, dedicated staff will guide and support you through the process. The WBL experience can be undertaken via a core choice subject, which generally involves an application process and Subject Coordinator approval. The location and number of hours undertaken can vary considerably depending on the activity and the discipline area. Please refer to the individual subject entries for more information.
See La Trobe University Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.
View course information for Melbourne (Bundoora)
Questions about the course?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
Master of Marketing course and career outcomes
However you choose to structure your study, La Trobe recognises your hard work. Here are the pathways you could follow as you move through your course.
Course intended learning outcomes
- Utilise marketing theories to critique marketing practices, identify marketing problems, and recommend actionable solutions.
- Generate insights from marketing analytics to offer evidence in problem recognition and solution recommendation.
- Incorporate social, ethical, and cultural considerations when exercising professional judgments.
- Communicate ideas around problem identification and solution recommendation effectively and in a professional manner to diverse audiences, individually and collaboratively.
Master of Marketing career opportunities
Potential jobs for graduates of this course include:
- Marketing Manager
- Brand Manager
- Sales Manager
- Service Designer
- Content Marketing Manager
- Integrated Marketing Communications Manager
- Strategic Marketing Consultant
- Market Researcher and Analyst
- Consumer Insights Specialist
- Digital Marketing Specialist
- Social Media Marketing Specialist
Questions about the course?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
Fees and scholarships
Estimated course fees for international students
Estimated fees per year (2024):
Indicative based on 2023 fees
A$40 200 per 120 credit points.
Note: 120 credit points represents full-time study for one year.
Scholarships:
The International estimated fees are indicative only. The tuition fees you pay will depend on the subjects you choose to study, with each subject having its own cost. In some cases, your course fees may be higher than the indicated fees because of the subjects you choose.
International scholarships
Destination Australia – an Australian Government initiative
The Destination Australia scheme supports new international students to study in regional Australia and offers students a high-quality learning experience. For eligible applicants, these scholarships are worth up to A$15 000 per annum for up to four years.
Find out more about Destination Australia scholarships.
If you're a La Trobe graduate, you may be eligible for a 10 per cent fee reduction when you apply for a full-fee postgraduate coursework program. See our Alumni Advantage page for further details.
International students applying for an undergraduate or postgraduate course to study at La Trobe University can be rewarded a bonus grant for completing their admission process early. Recipients will automatically be eligible to receive an Early Bird Acceptance Grant of 5% of the first-year tuition fees.
If you’re a high-achieving international student from either Vietnam, Cambodia or the Philippines and are considering full-time undergraduate or postgraduate study, you can apply to receive a 50 - 100 per cent tuition fees scholarship for the duration of your studies from 2024.
Do you have an excellent academic record? La Trobe High Achiever Scholarships are awarded to high-achieving international students and provide up to a 25 per cent reduction in course fees for selected courses.
Note: You must first have an offer to study at La Trobe before you are eligible to apply for a La Trobe scholarship.
Questions about fees and scholarships?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
How to apply
Apply now or ask us a question if you need more help. You can also call us on +61 3 9627 4805.
Note: Some courses start earlier than the standard semester, term or study period. Applications for these courses close one week prior. Always check your course’s start date to ensure your application is submitted in time.
CRICOS code: 093383K
Ready to apply?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
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Overview
Key facts
| Award | Master of Marketing |
|---|---|
| CRICOS code | 093383K |
| Start dates |
Indicative based on 2023 start dates Semester 1 (March 2024), Semester 2 (July 2024) |
| Duration | 2 years full-time |
| Available locations | Melbourne (Bundoora) |
| Scholarships | View fees and scholarships |
| Annual tuition fee |
Indicative based on 2023 fees A$40 200 per 120 credit points.Note: 120 credit points represents full-time study for one year. |
About the Master of Marketing
In the ever-changing and competitive marketplace, professional marketers should be equipped with contemporary marketing skills supported by well-developed critical thinking and problem-solving mindsets.
The Master of Marketing provides you with comprehensive knowledge and skills of the foundation of marketing principles, organizational marketing strategies, and marketing tactics in line with the principles of the United Nations' sustainable development goal, including Responsible Consumption and Production, Health and Wellbeing, and Climate Action. To develop lifetime skills, you utilise your professional judgment by critically analysing the business environment and ethically solving marketing problems.
The Master of Marketing is aligned with industry demands and necessitates you to develop your professional skills through solving industry-based problems and engaging with industry experts.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.
Have questions?
Check when course applications close and find out how to apply directly.
Call (+61 3) 6145 0033
Ask a question
Submit a question online. We'll get back to you within the next business day.
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