Master of Marketing, Courses and degrees, data, 2024, domestic, BU, La Trobe University

Entry requirements and pathways

Academic entry requirement

Prerequisites

Successful completion of an Australian bachelor degree (or equivalent).

Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.

Note: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Special Entry Access Schemes (SEAS)

For information on adjustment factors that may be applicable, such as those through Special Entry and Access Schemes (SEAS) and other La Trobe special access schemes see: Special Entry Access Schemes (SEAS)

Credit for previous study (advanced standing)

Credit for previous study (advanced standing) is the recognition of prior study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous study and the number of subjects completed.

The University will designate courses where there is only admission into Year 1 of the course. In these cases, there is limited credit. See list of limited entry courses.

To check if this course is available for credit, please visit the Advanced standing webpage.

Defer

Find out if you can defer

Pathways

There are currently no alternative Pathway courses for this course.

Use the Pathways Tool to discover other courses with pathway options available.

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BACK: Overview NEXT: What you'll study

What you'll study

Sample course structure

Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.

To qualify for the award of Master of Marketing, students must complete a total of 240 credit points across 2 years.

Year 1 requires the completion of 120 credit points including:

105 credit points from chosen Core
15 credit points from chosen Core choice

Study options

Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.

Subject name	Subject code	Year	Credit points
ACADEMIC INTEGRITY MODULE	LTU0AIM	1	0
BRAND MANAGEMENT	MKT4004	1	15
CONSUMER DECISION MAKING	MKT5002	1	15
INTEGRATED MARKETING COMMUNICATIONS	MKT4002	1	15
MARKETING RESEARCH	MKT5003	1	15
PRINCIPLES AND PRACTICES OF MARKETING	MKT4001	1	15
SALES MANAGEMENT	MKT5001	1	15
SOCIAL MEDIA AND VISUALISATION	MKT4003	1	15
BUSINESS-TO-BUSINESS MARKETING STRATEGY	MKT5010	2	15
CUSTOMER EXPERIENCE MANAGEMENT	MKT5008	2	15
HEURISTICS AND BIASES IN MARKETING DECISIONS	MKT5005	2	15
MARKETING ANALYTICS	MKT5006	2	15
MARKETING STRATEGY AND PLANNING	MKT5009	2	15
SERVICE DELIVERY MANAGEMENT	MKT5007	2	15

Core choice subjects are one or more subject groups you need to select in your course. Core choice subjects may be specific to your course, major, minor, specialisation or other learning requirements.

Subject name	Subject code	Year	Credit points
CONTENT MARKETING STRATEGY	MKT5012	1/2	15
DIGITAL MARKETING STRATEGY	MKT5011	1/2	15
INTERNATIONAL MARKETING MANAGEMENT	MKT5004	1/2	15
BUSINESS WORK PLACEMENT	BUS5010	2	15
ENTREPRENEURIAL BUSINESS PLANNING	MGT5EBP	2	15

Work-Based Learning

During this course, you will have the opportunity to participate in a Work Based Learning (WBL) placement experience, designed to allow you to extend your formal academic learning beyond the classroom. The WBL experience will provide the opportunity to bring your learning from the university into a work environment and test out your knowledge in a professional real-world environment. Some courses include compulsory WBL subjects, however, we also offer a range of elective WBL subjects, both cross-discipline and subject-specific. La Trobe University will source placements for some subjects, while others will require you to source your own placement. If you are required to source your own placement, dedicated staff will guide and support you through the process. The WBL experience can be undertaken via a core choice subject, which generally involves an application process and Subject Coordinator approval. The location and number of hours undertaken can vary considerably depending on the activity and the discipline area. Please refer to the individual subject entries for more information.

See La Trobe University Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

View course information for Melbourne (Bundoora)