Master of Communication (Public Relations)
Communicating in a fast-changing world for businesses, government and community groups requires highly skilled specialists. The Master of Communication (Public Relations) aims to equip graduates from all fields to the highest levels in this growth industry of the 21st century. It will equip you with a range of skills in areas including issues management, campaign development, media relations, community relations and internal communication and writing and research for strategic communication.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9.
Professor Lawrie Zion
Department of Communications and Media
Humanities and Social Sciences
College of Arts, Social Sciences and Commerce
Knowing how to navigate a newsroom is easier when you learn from someone who has lived and breathed the media industry in Australia for their entire career.
Lawrie Zion has over 25 years’ experience in the media, including a nine-year stint at ABC radio, where he was based at Triple J. Lawrie has worked for The Australian, The Age, US-based trade paper The Hollywood Reporter, Rolling Stone Australia and HQ. He’s also been a regular guest on the Ten Network’s The Panel. Lawrie continues to appear regularly on ABC radio and on ABC TV's News Breakfast.
Academic entry requirement
An approved Bachelor's degree with 60% average in the humanities, social sciences or similar discipline.
NB: Meeting minimum entry requirements does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
English language requirement
IELTS (Academic) score of 7.0 with no individual band score less than 7.0.
Please refer to our English Language Requirements page for details of other Accepted English Proficiency tests and additional recognised English Language Proficiency Measures, such as English as the language of instruction.
The course is designed to prepare you for careers in public relations, marketing, journalism, media, advertising and sales promotion. Strategic communication can also open the door to senior and general management.
Fees and costs
Annual tuition fee (A$)
Do you have an excellent academic record? If you're a full-fee paying student, you may be eligible for a La Trobe College Excellence Scholarship and receive up to a 25% reduction on your course fees.
Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.
How to apply
See Student Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses. For detailed information please select the relevant campus:
CRICOS code: 090068A