Bachelor of Business (Marketing)
This professionally accredited course gives you a specialised set of marketing skills along with a foundation in business. This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.
In your first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing, learning how marketing is defined, planned and delivered.
Your eight-subject marketing major gives you the knowledge you need to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, marketing research and strategic marketing.
Nine elective subjects allow you to complete a second major in a business discipline such as management or international business, a language, an international student exchange, or any other eight-subject major offered at the University such as public relations, media or Asian studies. Alternatively, you could complete one or two four-subject minors such as social media or marketing, or a selection of individual elective subjects, including an international study tour or intern subjects.
You'll also build practical skills through a team project, in which you'll create plans to solve social, environmental and business problems.
This course includes options to take up work placements and to study overseas through a study tour or exchange program. Our overseas partner universities include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School.
Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.
Units 3 and 4: a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered.
English language requirement
Successful completion of English for Further Studies Advanced Stage 5B certificate at undergraduate (EFS5 (60 per cent) UG) level conducted by La Trobe Melbourne; for more information please visit the La Trobe Melbourne website.
IELTS (Academic) score of 6.0 with no individual band score less than 6.0;
TOEFL Paper-based Test - a minimum overall score of 550 with a score of 5 or more in the Test of Written English;
TOEFL Internet-based Test - a minimum overall score of 60 with a minimum for SLR 18; W 22;
La Trobe Melbourne Foundation Studies: 60 per cent final result in a course;
English as the language of instruction in tertiary studies may be accepted. Please note: English as the language of instruction in previous study will not be accepted as a basis of admission (English) for courses where the approved test score requirement is above an IELTS 6.5 with no band score lower than 6.0.
Pearson Test of English (Academic) (PTE): a minimum score of 57 with no communicative skill score less than 50.
Cambridge Certificate of Advanced English (CAE): a grade of B or higher.
Cambridge Certificate of Proficiency in English (CPE): a pass grade of C or higher;
or approved international equivalent.
Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Our graduates have worked as marketing and research coordinators, marketing analysts and sponsorship managers in companies as diverse as Goodyear Tyres, Telstra and the Northern Bullants Football Club.
The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI) until 2018.
Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.
Fees and costs
Annual tuition fee (A$)
Do you have an excellent academic record? If you're a full-fee paying student, you may be eligible for a La Trobe College Excellence Scholarship and receive up to a 25% reduction on your course fees.
Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.
How to apply
Please apply through VTAC if you’re completing your VCE or International Baccalaureate (IB) in Victoria, or apply through UAC if you’re completing your HSC or IB in New South Wales.
See Student Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses. For detailed information please select the relevant campus:
CRICOS code: 067108A