Bachelor of Business (Marketing)
In your first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing, learning how marketing is defined, planned and delivered.
Your eight-subject marketing major gives you the knowledge you need to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, marketing research and strategic marketing.
Nine elective subjects allow you to complete a second major in a business discipline such as management or international business, a language, an international student exchange, or any other eight-subject major offered at the University such as public relations, media or Asian studies. Alternatively, you could complete one or two four-subject minors such as social media or marketing, or a selection of individual elective subjects, including an international study tour or intern subjects.
You'll also build practical skills through a team project, in which you'll create plans to solve social, environmental and business problems.
This course includes options to take up work placements and to study overseas through a study tour or exchange program. Our overseas partner universities include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School.
Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.
English language requirement
IELTS (Academic) score of 6.0 with no individual band score less than 6.0.
Please refer to our English Language Requirements page for details of other Accepted English Proficiency tests and additional recognised English Language Proficiency Measures, such as English as the language of instruction.
Academic entry requirement
International equivalencies* for this course at Campus Name**
Please select your type of qualification in the dropdown above.
* The equivalencies provided above are only provided as a guide and based on the course’s current standard minimum Australian Tertiary Admission Rank (ATAR), the primary measure for entry into most undergraduate-entry university programs in Australia.
** Equivalencies may vary by location. To view equivalencies for this course at another location, please select the location in the drop down at the top of this page.
Note: there may also be other entry requirements for this course. If you are unsure, make an enquiry.
Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Our graduates have worked as marketing and research coordinators, marketing analysts and sponsorship managers in companies as diverse as Goodyear Tyres, Telstra and the Northern Bullants Football Club.
Fees and scholarships
Annual tuition fee (A$)
Do you have an excellent academic record? If you're a full-fee paying student, you may be eligible for a La Trobe College Excellence Scholarship and receive up to a 25% reduction on your course fees.
Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.
How to apply
See Student Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.
To view other campus handbook course details, please select relevant campus in the drop down.
CRICOS code: 067108A