La Trobe University

Bachelor of Business (Event Management/Marketing)


Start dates
March, July, November
3 years
Annual tuition fee (A$)
29 000
Combine business studies with event management and marketing knowledge, gaining the skills you need to promote, organise and manage events.

The first year of this course introduces you to a range of essential business disciplines such as accounting, economics and finance. You'll also take an introductory events management subject along with an introductory marketing subject.

Through your event management major, you'll develop the skills you need to plan and organise festivals and community events, as well as develop your knowledge of sustainability in event planning and management. We place a particular focus on developing your entrepreneurship skills, which are vital for the promotion and success of professional, sporting, cultural and community events.

Through your marketing major, you'll learn how to define and communicate effective marketing strategies and gain an understanding of brands and brand management, advertising and sales promotion. You'll also gain the market research skills necessary to find opportunities for successful events.

Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Entry requirements

Subject prerequisites

Units 3 and 4: a study score of at least 25 in English (EAL) or 20 in any other English. Applicants with comparable qualifications will be considered.

English language requirement

IELTS (Academic) score of 6.0 with no individual band score less than 6.0.

Please refer to our English Language Requirements page for details of other Accepted English Proficiency tests and additional recognised English Language Proficiency Measures, such as English as the language of instruction.

Academic entry requirement

International equivalencies

International equivalencies* for this course at Campus Name**

Please select your type of qualification in the dropdown above.

* The equivalencies provided above are only provided as a guide and based on the course’s current standard minimum Australian Tertiary Admission Rank (ATAR), the primary measure for entry into most undergraduate-entry university programs in Australia.

** Equivalencies may vary by location. To view equivalencies for this course at another location, please select the location in the drop down at the top of this page.

Note: there may also be other entry requirements for this course. If you are unsure, make an enquiry.

Career outcomes

Our graduates go on to work as planners, organisers and facilitators for events, conferences and festivals. You could find work in corporate and non-profit organisations, small businesses or local communities.

Professional recognition

Graduates of the Bachelor of Business (Event Management/Marketing) (072766B) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.

Fees and scholarships

Annual tuition fee (A$)

29 000


Do you have an excellent academic record? If you're a full-fee paying student, you may be eligible for a La Trobe College Excellence Scholarship and receive up to a 25% reduction on your course fees.

Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.

How to apply

Apply now or ask us a question if you need more help. You can also call us on +61 3 9627 4805. Please apply through VTAC if you’re completing your VCE or International Baccalaureate (IB) in Victoria, or apply through UAC if you’re completing your HSC or IB in New South Wales.

See Student Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

To view other campus handbook course details, please select relevant campus in the drop down.

CRICOS code: 072766B