Bachelor of Business (Event Management/Marketing)
*N/A: Not applicable, N/P: Not published, NC: New course, RC: Range of criteria.
Additional information on the 2018 intake is now available at the ATAR Wizard.
Combine business studies with event management and marketing knowledge, gaining the skills you need to promote, organise and manage events.
The first year of this course introduces you to a range of essential business disciplines such as accounting, economics and finance. You'll also take an introductory events management subject along with an introductory marketing subject.
Through your event management major, you'll develop the skills you need to plan and organise festivals and community events, as well as develop your knowledge of sustainability in event planning and management. We place a particular focus on developing your entrepreneurship skills, which are vital for the promotion and success of professional, sporting, cultural and community events.
Through your marketing major, you'll learn how to define and communicate effective marketing strategies and gain an understanding of brands and brand management, advertising and sales promotion. You'll also gain the market research skills necessary to find opportunities for successful events.
Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.
VCE Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.
NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.
Year 12 and non-year 12 extra requirements
Applicants may wish to provide other documentation in support of their application. Non-Year 12 applicants must complete and submit a VTAC Personal Statement online for other information to be considered during the selection process e.g. details on work experience or reasons for applying.
A study score of 25 in any Business equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.
*The presentation of entry requirements is currently transitioning to the new Australian Government admissions transparency format. Please check back in June for the new statement.
Our graduates go on to work as planners, organisers and facilitators for events, conferences and festivals. You could find work in corporate and non-profit organisations, small businesses or local communities.
Graduates of the Bachelor of Business (Event Management/Marketing) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.
Fees and costs
Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning.
Find out more about undergraduate course fees.
Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.
How to apply
Applications for Summer Semester 2018/19 and Semester 1, 2019 will open later this year.
To find out more about this course and studying at La Trobe:
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- call us on 1300 135 045.
See Student Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses. For detailed information please select the relevant campus: