Bachelor of Applied Business (Marketing)
*N/A: Not applicable, N/P: Not published, NC: New course, RC: Range of criteria.
Additional information on the 2018 intake is now available at the ATAR Wizard.
This fully online degree helps you to build the knowledge and skills necessary for a career in a wide range of areas within business & marketing and the not-for-profit and public sectors. The degree is designed to allow you to complete a core focused on developing transferable business skills, a major in marketing and three elective subjects. The program adopts enquiry based learning approach that helps you to develop important problem-solving and decision-making skills relevant to any business. Graduates go on to develop careers in the management of large, medium and small businesses in government and private sectors, both domestically and internationally.
This course is delivered online in partnership with Didasko. For more information please visit the Didasko website.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.
Year 12 completion English 3/4 score 25 OR equivalent academic level achievement OR at least 2 years work experience post school AND all students are required to undergo an online Language, Literacy and Numeracy test administered by Didasko that also assess capability to undertake online study.
*The presentation of entry requirements is currently transitioning to the new Australian Government admissions transparency format. Please check back in July for the new statement.
Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Graduates typically work as marketing and research coordinators, marketing analysts and sponsorship managers in companies and other organisations.
Fees and costs
Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning.
Find out more about undergraduate course fees.
Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.
How to apply
See Student Handbook for more details
The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses. For detailed information please select the relevant campus: