La Trobe University

Bachelor of Business (Marketing)

Overview

2018 B ATAR
- Minimum selection rank
- Median ATAR offered
- Lowest ATAR offered before adjustments
Start dates
March, July, November
Duration
3 years full-time or part-time equivalent
Prerequisite
Fees and costs
Please check out our Fee calculator for an estimation of course fees.
VTAC code

*NA: Not applicable, NC: New course, NP: Not published, <5: less than five offers made. Learn more about our processes. Courses may not have a profile if they are new, graduate entry or if fewer than 5 offers have been made.

This professionally accredited course gives you a specialised set of marketing skills along with a foundation in business. This degree seeks to equip undergraduates with the skills and knowledge required for a career as a marketing manager or related marketing positions. It is designed to provide competencies and skills that are internationally transferable.

In your first year, you'll be introduced to a range of business disciplines such as accounting, economics and finance. You'll also complete the first subject of your major in marketing, learning how marketing is defined, planned and delivered.

Your eight-subject marketing major gives you the knowledge you need to create and communicate effective marketing strategies. You'll study consumer behaviour, advertising, marketing research and strategic marketing.

Nine elective subjects allow you to complete a second major in a business discipline such as management or international business, a language, an international student exchange, or any other eight-subject major offered at the University such as public relations, media or Asian studies. Alternatively, you could complete one or two four-subject minors such as social media or marketing, or a selection of individual elective subjects, including an international study tour or intern subjects.

You'll also build practical skills through a team project, in which you'll create plans to solve social, environmental and business problems.

This course includes options to take up work placements and to study overseas through a study tour or exchange program. Our overseas partner universities include the Berlin School of Economics, France's BEM Management School, and the Copenhagen Business School.

Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Entry requirements

Essential requirements

Essential requirements are compulsory requirements that apply to all applicants. These requirements need to be read in conjunction with applicant specific admission criteria.

Admission requirements

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria
Selection rank adjustments
A study score of 25 in any Business equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Advanced Standing - Credit for prior study

Advanced Standing is the recognition of previous study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous tertiary study and the number of subjects completed. The University will designate courses where there is only admission into Year 1 of the course. In these cases, there is limited advanced standing.

To check if this course is available for advanced standing, please visit the Advanced Standing webpage.

Defer

Find out if you can defer

Career outcomes

Your skills will include advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Our graduates have worked as marketing and research coordinators, marketing analysts and sponsorship managers in companies as diverse as Goodyear Tyres, Telstra and the Northern Bullants Football Club.

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI) until 2018. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Fees and scholarships

Course fees

Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning.

Find out more about undergraduate course fees.

Scholarships

Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.

How to apply

Apply now to start in Semester 2, 2018 or Summer Semester, 2018/19.

How to apply for an undergraduate degree

To find out more about this course and studying at La Trobe:

See Student Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

To view other campus handbook course details, please select relevant campus in the drop down.