La Trobe University

Bachelor of Business (Event Management/Marketing)

Overview

2018 BE,B ATAR
- Minimum selection rank
- Median ATAR offered
- Lowest ATAR offered before adjustments
Start dates
March, July, November
Duration
3 years full-time or part-time equivalent
Prerequisite
Fees and costs
Please check out our Fee calculator for an estimation of course fees.
VTAC code

*NA: Not applicable, NC: New course, NP: Not published, <5: less than five offers made. Learn more about our processes. Courses may not have a profile if they are new, graduate entry or if fewer than 5 offers have been made.

Combine business studies with event management and marketing knowledge, gaining the skills you need to promote, organise and manage events.

The first year of this course introduces you to a range of essential business disciplines such as accounting, economics and finance. You'll also take an introductory events management subject along with an introductory marketing subject.

Through your event management major, you'll develop the skills you need to plan and organise festivals and community events, as well as develop your knowledge of sustainability in event planning and management. We place a particular focus on developing your entrepreneurship skills, which are vital for the promotion and success of professional, sporting, cultural and community events.

Through your marketing major, you'll learn how to define and communicate effective marketing strategies and gain an understanding of brands and brand management, advertising and sales promotion. You'll also gain the market research skills necessary to find opportunities for successful events.

Our unique industry Professors of Practice work within this course to improve course curriculum, student learning experience, and engage with industry and business.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7.

Entry requirements

Essential requirements

Essential requirements are compulsory requirements that apply to all applicants. These requirements need to be read in conjunction with applicant specific admission criteria.

Admission requirements

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria
Selection rank adjustments
A study score of 25 in any Business equals 4 aggregate points per study. A study score of 20 in any LOTE equals 4 aggregate points per study. Overall maximum of 12 points.

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Prerequisite

NB: Meeting minimum prerequisites does not guarantee an offer of a place. Entry into all La Trobe courses is based on competitive selection and there may be limited places available.

Admission criteria

Advanced Standing - Credit for prior study

Advanced Standing is the recognition of previous study or learning that can be counted towards a qualification. This can reduce the number of subjects required to complete your course. The amount of credit received depends on the level and relevance of your previous tertiary study and the number of subjects completed. The University will designate courses where there is only admission into Year 1 of the course. In these cases, there is limited advanced standing.

To check if this course is available for advanced standing, please visit the Advanced Standing webpage.

Defer

Find out if you can defer

Career outcomes

Our graduates go on to work as planners, organisers and facilitators for events, conferences and festivals. You could find work in corporate and non-profit organisations, small businesses or local communities.

Professional recognition

Graduates of the Bachelor of Business (Event Management/Marketing) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.

Fees and scholarships

Course fees

Your course fees will depend on the subjects you choose to study: each subject has its own costs. The total course fee may vary depending on the subjects you choose, your study load, the time it takes to complete your course and your approved Credit for Prior Learning.

Find out more about undergraduate course fees.

Scholarships

Scholarships are available for both current and future students. Find out what La Trobe scholarship opportunities might be available to you.

How to apply

Apply now to start in Semester 2, 2018 or Summer Semester, 2018/19.

How to apply for an undergraduate degree

To find out more about this course and studying at La Trobe:

Additional information

You can study this course through our Regional Reward. Learn more.

See Student Handbook for more details

The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.

To view other campus handbook course details, please select relevant campus in the drop down.