Get the marketing qualifications and skills you need as part of a Bachelor of Business (Marketing)

La Trobe’s major in marketing equips you with specialised knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space.

Apply via VTAC (Year 12) Other ways to apply (non-Year 12)

Career outcomes include:

  • marketing manager
  • product manager
  • social media manager
  • brand manager
  • market intelligence analyst
  • digital marketing coordinator
  • market researcher
  • account manager

When you study marketing as your major, your award will be Bachelor of Business (Marketing). This means potential employers will see the specialised skills you gained at La Trobe University.

Learn more about marketing

Study your way with our Bachelor of Business

With more flexibility than ever, our Bachelor of Business lets you follow your interests while giving you a solid foundation in business know-how. This means you can tailor your study to match your marketing career goals and build skills in a way that suits you.

You’ll be able to:

  • choose from a wide range of majors, minors and electives in your areas of interest
  • pair your major with complementary study from another discipline through open access majors
  • gain more real-world experience with diverse industry leaders and La Trobe partners.

How to apply

  • If you’re a Year 12 student from Victoria, you can lodge an application via the Victorian Tertiary Admissions Centre (VTAC). Your application will then be assessed based on your Year 12 results.

  • Visit our VTAC page to find out more about how to apply for the Bachelor of Business.

Need more help applying?

Book a consultation, chat with us or search our FAQs at Ask La Trobe.

Why study business at La Trobe?

Top-rated globally

La Trobe is in the top 1% of universities worldwide.

Times Higher Education (THE), 2020, World University Rankings 2021; Consejo Superior de Investigaciones Científicas (CSIC), 2020, Ranking Web of Universities


La Trobe Business School is accredited by the Association to Advance Collegiate Schools of Business.

We're in the top five per cent of business schools worldwide to have earned an AACSB accreditation for delivering excellence in every aspect of our work.

Top 400 globally

Times Higher Education ranks our business and economics subjects among the world’s best.

Times Higher Education (THE), 2021, World University Rankings 2021 by subject: business and economics