Dr Jennifer

Dr Jennifer Laing

Associate Professor

College of Arts, Social Sciences and Commerce

La Trobe Business School

Department of Management and Marketing

Melbourne (Bundoora)


PhD (La Trobe), MBA (Durham), LLB (Hons) (Melb)



Area of study


Brief profile

Associate Professor Jennifer Laing is a co-editor of the Routledge Advances in Events Research series and a member of the Editorial Boards of Journal of Travel Research, Tourism Analysis and Tourism Review International. Her research interests include travel narratives, the social dimension of events, health and wellbeing, and the role of tourism and events in rural and regional development. In 2010, she was awarded the CAUTHE (Council for Australasian Tourism and Hospitality Education) Fellows' Award for Tourism and Hospitality Research. Internally, she was awarded the 2013 La Trobe University Research Excellence Award for an Early Career Researcher, a commendation in 2015 for Excellence in Research by the La Trobe Business School, and the Mid-Career Researcher Award (joint) and the Excellence in Higher Degree Research Supervision Award in 2017 in the La Trobe Business School. In 2017, she was recognised as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism (IAST).

Jennifer has co-authored six research books, co-edited four books and co-written a textbook - Strategic Management of Festivals and Events (Cengage, 2012). Her latest book is Royal Events: Rituals, Innovations, Meanings (Routledge, 2018) co-authored with Warwick Frost, which explores how the historical development of royal events has influenced the way that people view public events and their role within society. She has published 45 journal articles, of which 19 are ranked A* and 15 are ranked A pursuant to the latest Australian Business Deans' Council journal rankings.

Research interests

Urban and Regional Studies

- The contribution of tourism and events to regional communities

Wine, Culture, Heritage, Cycle, Battlefield, Festival and Event Tourism

- Research on travel narratives, health and wellness tourism, gastronomy and heritage tourism

Teaching units

BUS5AQM - Advanced Qualitative Methods

BUA5PSD - Personal and Professional Skills Development



Recent publications



Laing, J. and Frost W. (2018). Royal Events: Rituals, Innovations, Meanings. London: Routledge.

Frost, W. and Laing, J. (eds). (2018). Exhibitions, Trade Fairs and Industrial Events. London: Routledge.

Filep, S., Laing, J. and Csikszentmihalyi, M. (eds.) (2017). Positive Tourism. London: Routledge.

Frost, W., Laing, J., Best, G., Williams, K., Strickland, P. and Lade, C. (2016). Gastronomy, Tourism and the Media. Bristol: Channel View.

Frost, W. and Laing, J. (2015). Imagining the American West Through Film and Tourism. London: Routledge.

Laing, J. and Frost. W. (eds.) (2015). Rituals and Traditional Events in the Modern World. London: Routledge.

Laing, J. and Frost, W. (2014). Explorer Travellers and Adventure Tourists. Bristol: Channel View.

Williams, K., Laing, J. and Frost, W. (eds.) (2014). Fashion, Design and Events. London: Routledge.

Frost, W. and Laing, J. (2013). Commemorative Events: Memory, Identities, Conflict. London: Routledge.

Laing, J. and Frost, W. (2012). Books and Travel: Inspiration, Quests and Transformation. Bristol: Channel View.


Filep, S. and Laing, J. (2018-in press). Trends and Directions in Tourism and Positive Psychology. Journal of Travel Research.

Frost, W. and Laing, J. (2018-in press). Public-Private Partnerships for Nature-Based Tourist Attractions: The Failure of Seal Rocks. Journal of Sustainable Tourism.

Laing, J. (2018-in press). Festival and Event Tourism Research: Current and Future Perspectives. Tourism Management Perspectives.

Rahman, A., Crouch, G. I. and Laing, J. H. (2018). Tourists' Temporal Booking Decisions: A Study of the Effect of Contextual Framing. Tourism Management, 65, 55-68.

Meacham, H., Cavanagh, J., Bartram, T. and Laing, J. (2018 - in press). Ethical Management in the Hotel Sector: Creating an Authentic Work Experience for Workers with Intellectual Disabilities. Journal of Business Ethics.

McWha, M., Frost, W. and Laing, J. (2017). Sustainable Travel Writing? Exploring the Ethical Dilemmas of Twenty-First Century Travel Writers. Journal of Sustainable Tourism, 25(10), 1401-1417.

Laing, J. H. and Frost, W. (2017). Journeys of Well-being: Women’s Travel Narratives of Transformation and Self-Discovery in Italy. Tourism Management, 62, 110-119.

McWha, M., Frost, W., Laing, J. and Best, G. (2016). Writing for the Anti-Tourist? Imagining the Contemporary Travel Magazine Reader as an Authentic Experience Seeker. Current Issues in Tourism, 19(1), 85-99.

Ooi, N., Mair, J. and Laing, J. (2016). The Transition from Seasonal Worker to Permanent Resident: Social Barriers Faced Within a Mountain Resort Tourism Community. Journal of Travel Research, 55(2), 246-260.

Frost, W. and Laing, J. (2015). Avoiding Burnout: The Succession Planning, Governance and Resourcing of Rural Tourism Festivals. Journal of Sustainable Tourism, 23(8/9), 1298-1317.

Laing, J. and Mair, J. (2015). Music Festivals and Social Inclusion: The Festival Organizers' Perspective. Leisure Sciences, 37(3), 252-268.

Frost, W. and Laing, J. (2015). On the Trail of Errol Flynn: Explorations in Autoethnography. Tourism Analysis, 20(3), 283-296.

Sanders, D., Laing, J. and Frost, W. (2015). Exploring the Role and Importance of Post-Disaster Events in Rural Communities. Journal of Rural Studies, 41, 82-94.

Ooi, N., Laing, J. and Mair, J. (2015). Socio-cultural Change Facing Ranchers in the Rocky Mountain West as a Result of Mountain Resort Tourism and Amenity Migration. Journal of Rural Studies, 41, 59-71.

Frost, W., Laing, J. H. and Williams, K. M. (2015). Exploring the Contribution of Public Art to the Tourist Experience in Istanbul, Ravenna and New York. Journal of Heritage Tourism, 10(1), 57-73.

Ooi, N., Laing, J. and Mair, J. (2015). Social Capital as a Heuristic Device to Explore Socio-Cultural Sustainability: A Case Study of Mountain Resort Tourism in the Community of Steamboat Springs, Colorado, USA. Journal of Sustainable Tourism, 23(3), 417-436.

Frost, W., Laing, J. and Beeton, S. (2014). The Future of Nature-Based Tourism in the Asia-Pacific Region. Journal of Travel Research, 53(6), 721-732.

Frost, W. and Laing, J. (2014). Fictional Media and Imagining Escape to Rural Villages. Tourism Geographies, 16(2), 207-220.

Laing, J., Wheeler, F., Reeves, K. and Frost, W. (2014). Assessing the Experiential Value of Heritage Assets: A Case Study of a Chinese Heritage Precinct, Bendigo, Australia. Tourism Management, 40, 180-192.

Mair, J. and Laing, J. H. (2013). The Role of Sustainability-Focused Events in Encouraging Pro-Environmental Behaviour. Journal of Sustainable Tourism, 21(8), 1113-1128.

Cheer, J. M., Reeves, K. J. and Laing, J. H. (2013). Tourism and Traditional Culture: Land Diving in Vanuatu. Annals of Tourism Research, 43(1), 435-455.

Strickland, P., Frost, W., Williams, K. and Laing, J. (2013). The Acceptance or Rejection of Social Media: A Case Study of Rochford Winery Estate in Victoria, Australia. Tourism, Culture & Communication, 13(1), 19-27.

Ramirez, D., Laing, J. and Mair, J. (2013). Exploring Intentions to Attend a Convention: A Gender Perspective. Event Management, 17(2), 165-178.

Laing, J. and Frost, W. (2013). Food, Wine ... Heritage, Identity? Two Case Studies of Italian Diaspora Festivals in Regional Victoria. Tourism Analysis, 18(3), 323-334.

Frost, W. and Laing, J. (2013). Communicating Persuasive Messages Through Slow Food Festivals. Journal of Vacation Marketing, 19(1), 67-74.

Frost, W. and Laing, J. (2012). Travel as Hell: Exploring the Katabatic Structure of Travel Fiction. Literature and Aesthetics, 22(1), 215-233.

Mair, J. and Laing, J. (2012). The Greening of Music Festivals: Motivations, Barriers and Outcomes. Applying the Mair and Jago Model. Journal of Sustainable Tourism, 20(5), 683-700.

Frost, W., Laing, J., Reeves, K. and Wheeler, F. (2012). A Golden Connection: Exploring the Challenges of Developing Interpretation Strategies for a Chinese Heritage Precinct on the Central Victorian Goldfields. Historic Environment, 24(1), 35-40.

Laing, J. H. and Crouch, G. I. (2011). Frontier Tourism: Retracing Mythic Journeys. Annals of Tourism Research, 38(4), 1516-1534.

Pfueller, S., Lee, D. and Laing, J. (2011). Tourism Partnerships in Protected Areas: Exploring Contributions to Sustainability. Environmental Management, 48(4), 734-749.

Wray, M., Laing, J. and Voigt, C. (2010). Byron Bay: An Alternate Health and Wellness Destination. Journal of Hospitality and Tourism Management, 17(1), 158-166.

Laing, J. and Frost, W. (2010). 'How Green Was My Festival': Exploring Challenges and Opportunities Associated with Staging Green Events. International Journal of Hospitality Management, 29(2), 261-267.

Voigt, C. and Laing, J. H. (2010). Journey into Parenthood: Commodification of Reproduction as a New Tourism Niche Market. Journal of Travel & Tourism Marketing, 27(3), 252-268.

Ooi, N. and Laing, J. (2010). Backpacker Tourism: Sustainable and Purposeful? Investigating the Overlap Between Backpacker Tourism and Volunteer Tourism Motivations. Journal of Sustainable Tourism, 18(2), 191-206.

Sanders, D. and Laing, J. (2010). In the Line of Fire? The Challenges of Managing Tourism Operations in the Victorian Alps. Tourism Review International, 13(4), 223-236.

Wheeler, F., Reeves, K., Laing, J. and Frost, W. (2009). Niche Strategies for Small Regional Cities: The Case of the Bendigo Chinese Heritage Precinct Plan. Tourism Recreation Research, 34(3), 295-306.

Laing, J. H. and Crouch, G. I. (2009). Myth, Adventure and Fantasy at the Frontier: Metaphors and Imagery Behind an Extraordinary Travel Experience. International Journal of Tourism Research, 11(2), 127-141.

Laing, J. H. and Crouch, G. I. (2009). Exploring the Role of the Media in Shaping Motivations Behind Frontier Travel Experiences. Tourism Analysis, 14(2), 187-198.

Laing, J. H. and Crouch, G. I. (2009). Lone Wolves? Isolation and Solitude Within the Frontier Travel Experience. Human Geography/Geografiska Annaler B, 91(4), 325-342.

Laing, J., Lee, D., Moore, S. A., Wegner, A. and Weiler, B. (2009). Advancing Conceptual Understanding of Partnerships Between Protected Area Agencies and the Tourism Industry: A Postdisciplinary and Multi-Theoretical Approach. Journal of Sustainable Tourism, 17(2), 207-229.

Frost, W., Reeves, K., Laing, J. and Wheeler, F. (2009). Villages, Vineyards and Chinese Dragons: Constructing the Heritage of Ethnic Diasporas. Tourism, Culture and Communication, 9(1-2), 107-114.

Laing, J. H., Wegner, A., Moore, S. A. and Weiler, B. (2008). Identifying Success Factors Behind Partnerships for Managing Recreation and Tourism in Urban Fringe Parks. Annals of Leisure Research, (1/2), 101-122.

Wheeler, F. and Laing, J. (2008). Tourism as a Vehicle for Liveable Communities: Case Studies from Regional Victoria, Australia. Annals of Leisure Research, (1/2), 242-263.

Laing, J. H. and Crouch, G. I. (2005). Extraordinary Journeys: An Exploratory Cross-Cultural Study of Tourists on the Frontier. Journal of Vacation Marketing, 11(3), 209-223.

Crouch, G. I. and Laing, J. H. (2004). Australian Public Interest in Space Tourism and a Cross-Cultural Comparison.Journal of Tourism Studies, 15(2), 26-36.

Book Chapters

45 book chapters (see some examples under Older Publications).

Older publications

Book Chapters (including):

Laing, J. H. and Weiler, B. (2008). Mind, Body and Spirit: Health and Wellness Tourism in Asia. In J. Cochrane (ed.), Asian Tourism: Growth and Change (pp. 379-389). Oxford: Elsevier.

Laing, J., Wheeler, F., Reeves, K., Frost, W. and Weiler, B. (2007). Interpreting the Bendigo Chinese Heritage Precinct. In K. Reeves and D. Nichols (eds.), Deeper Leads: New Approaches to Victorian Goldfields History (pp. 203-223). Ballarat: Ballarat Heritage Services.

Laing, J. H. and Crouch, G. I. (2004). Flight of Fancy: Vacationing in Space. In T. V. Singh (ed.), Novelty Tourism: Strange Experiences and Stranger Practices (pp. 11-25). Wallingford, UK: CABI.

Research projects

1. The Melbourne Laneways Project: Contested Public Spaces and Sustainable Urbanism.

2. Critical Success Factors for Rural Regions in Times of Change.

3. Dark Commemorative Events: Staging the Centenary of WWI.

4. Creative Industries, Tourism and Regional Development.