La Trobe Business School Advisory Board

Professor Aron O'Cass

La Trobe Business School

Professor O'Cass is a world-renowned expert in marketing strategy, innovation and new product development, brand management and data analysis, and a champion of industry engagement in higher education. Professor O’Cass has expertise in bringing together insights from strategy, firm resources, and capabilities, and examining their effect on branding, value creation, innovation, and firm performance in the context of goods and services which converges on both the firm side and customer side regarding theory and practice. He has conducted research in a wide range of industry (SME, large firms manufacturing, services, tourism, and politics) and country contexts, especially in Asia with research in China, Singapore, Taiwan, Vietnam Indonesia, Malaysia, India, Iran, and other countries.

Professor O’Cass has published more than 130 articles in leading international journals. He has guest edited special issues in the Journal of Product Innovation Management, British Journal of Management, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research. He been a Chief Investigator on major grants and served on the Australian Research Council College of Experts and served as a Member of Excellence in Research Australia (ERA), Excellence in Research Evaluation (ERA) Committee.  He has supervised to completion some 40 research higher degree students. Overall, his published works have received more than 20,000 citations, H-index of 69 (Google) and he is rated in the top one per cent of research-productive marketing scholars globally for both career and single year impact.

Craig Scroggie

Chair, LBS Advisory Board

Executive Director and CEO

Craig Scroggie brings over 25 years of experience in the software and technology industries and is currently the Chief Executive Officer and Managing Director of NEXTDC (ASX:NXT), an ASX Top 100 Public Company. Prior to his appointment as CEO of NEXTDC in June 2012, Craig served as a Non-Executive Director and Chairman of NEXTDC's Audit and Risk Management Committee. Before this, he held senior leadership positions with Symantec, Veritas Software, Computer Associates, EMC Corporation and Fujitsu. Craig is also a Non-Executive Director at ASX listed, global document workflow software company NITRO (ASX:NTO).

Craig holds an Advanced Certificate in Information Technology, a Graduate Certificate in Management, a Postgraduate Diploma in Management, and a Master of Business Administration from the University of Southern Queensland. In 2013, Craig was awarded the University of Southern Queensland Faculty of Business & Law Alumnus of the Year, and in 2015, he was inducted into the ARN ICT Industry Awards Hall of Fame. Craig is also a Graduate and Fellow of the Australian Institute of Company Directors.

Anne Marie Baldwin

General Manager - Talent, Remuneration Culture & Capability
Australia Post

Anne Marie is Australia Post’s GM Talent, Remuneration, Culture and Capability. With the strength of 70,000 employees, community postal agents, licensees and contractors across Australia, Anne Marie is responsible for leading Australia Post’s people strategy relating to capability, inclusion, remuneration and performance to drive future growth by continuously meeting changing customer and community needs. Anne Marie is a purpose and values driven executive that is dedicated to working with Australia Post’s people in creating the workforce of the future so they can thrive professionally and personally, while delivering value for customers, community and business.

Prior to her current role, Anne Marie has held senior HR, Safety and Transformation roles across both retail and health industries. Anne Marie approaches HR with a commercial mindset and is experienced in leading, directing and managing multiple programs across large organisations, delivering outcomes to customers and team members alike. Anne Marie is passionate about developing teams and individual team members to be highly successful and effective. She holds a Bachelor of Science (Occupational Therapy) from Latrobe University and a Masters of Business from the Swinburne University.

Roger Foenander

Vice President Group Taxation & Treasury
Reliance Worldwide Corporation Limited

Roger has a wealth of skills and experience in finance, strategy, M&A, international tax, treasury, international compliance/governance, reporting and internal/external stakeholder management. In April 2018 he joined Reliance Worldwide Corporation Limited as the Global Head of Tax and in November 2019 added Treasury to his responsibilities. In this role he serves as the principal internal adviser to the Board, Managing Director, CFO, Management and businesses globally on taxation and  treasury matters and has P&L contribution responsibility for the Global taxation and interest expense result. In conjunction with regional business teams, he develops and manages Reliance's Global legal ownership, funding and tax structures.

Previously Roger spent 18 years at Amcor Limited, including 7 years based in Zurich, as the Vice-Present of Strategic Development. He is a Chartered Tax Adviser (The Tax Institute of Australia), a Chartered Accountant (Chartered Accountants Australia and New Zealand), a Fellow of the Australian Society of Certified Practising Accountants and a Fellow of the Australian Institute of Company Directors.

Gerard Mullins

Managing Director
Mullins Advisory Pty Ltd

Founder and Managing Director of Mullins Advisory Pty Ltd.

Gerard is an experienced business leader who has had executive roles with Pacific Dunlop, Australian Defence Industries and Illinois Tool Works.

He founded ASTA Solutions Pty Ltd and grew that business over 15 years, leading to a successful sale in 2014.

Gerard has over 25 years of corporate business management experience within the manufacturing, ICT, and building and construction industries.

This experience is complimented with various qualifications in business leadership and administration, building and construction, technology management, company directorship and management best practice.

Gerard holds directorships in the not-for-profit sector and on the boards of multiple private unlisted companies.

Gerard is a Graduate and Fellow of the Australian Institute of Company Directors, and a Fellow of the Institute of Managers and Leaders.

Caroline Patton

Founder and CEO
Accuteque Global Pty Ltd

Founder and CEO, Managing Director of Accuteque and The AVR Lab. As a mother of 3 and with the support of her husband, Caroline has built the Accuteque business over 18 years with a focus on helping reshape other businesses, enabling them to be more sustainable.

Caroline is passionate about delivering quality outcomes and providing people with a positive experience when it comes to change and transformational programs.

Caroline has consulted at senior levels in multi-national companies and is a specialist in Business Strategy, Organisational design, Operating rhythms, IT Solution Sourcing & Delivery.

Caroline is a highly competent, successful and professional leader with diverse experience across a variety of industries, including: management consulting, professional services, membership organisations, finance, banking, insurance, superannuation, airline, petroleum, retail, logistics, utilities and telecommunications.

Mark Stretton


Mark is an audit partner at Deloitte where he has over 25 years of experience in Australia and internationally.  Mark is currently the lead auditor for a number of financial institutions in the banking and wealth management sector.

Over his career he has served a wide range of clients across multiple practice areas, including external audit, internal audit, corporate finance transaction services and insolvency.  Mark has been the audit partner for a diverse range of organisations ranging from listed entities and global multi-national corporations, managed funds and trusts, structured finance vehicles, member-based organisations and charitable trusts and foundations.  He also has significant financial services regulatory experience.

Mark is actively involved in community activities, he is a member of the Finance Committee at Sacre Coeur, an independent Catholic Girls School, a trustee of the Sir Robert Menzies Lecture Trust and the Electorate Chairman for the Hon Kelly O’Dwyer MP.  Mark is also the former Chairman of the Advisory Board to the Department of Accounting at La Trobe University.

Mark is a Chartered Accountant with Chartered Accountants Australia New Zealand, a CPA (CPA Australia), Registered Company Auditor, auditor of Approved Deposit Taking Institutions in Australia, a Fellow of FINSIA and has degrees in Economics and Commerce and a Graduate Diploma in Applied Finance and Investment.

Luke Wilson

Cross Border Commissioner
State Government of Victoria

Luke is Victoria's Cross Border Commissioner, based in Wodonga, and is also a member of the Regional Advisory Board for La Trobe University's Albury-Wodonga campus. Luke has previously led state departmental agriculture, resources and energy portfolios, including biosecurity, fisheries, game, animal welfare and mining regulators, as well as the regulatory practice, policy, research and service areas. In each of these roles Luke has led policy development on many of the key issues facing Victoria's agriculture industries and rural communities. Luke has previously worked as an energy and transport access regulator in South Australia, in economic consulting with PricewaterhouseCoopers, in policy analysis with the Commonwealth, and originally as an operational forester in Myrtleford, Victoria as well as Alabama, USA and Nova Scotia, Canada.

Professor Axel Schulz

Deputy Dean Research and Industry Engagement and Professor of Management Accounting
La Trobe Business School

Prior to joining La Trobe Business School, Axel was a Professor at Monash University. During his time at Monash, he served in a number of roles including Head of Department of Accounting.

Prior to Monash University, Axel held appointments at Melbourne University and the University of New South Wales.

Axel's research interests are in behavioural accounting with a focus is on the design of Management Control Systems, the effect of Performance Measurement Systems and Incentive System design on performance.

Axel has published widely in leading international and national accounting journals, including Journal of Accounting Research, Accounting, Organizations and Society, Journal of Management Accounting Research, Behavioural Research in Accounting and Accounting and Finance.

Axel is currently on the editorial board of The Journal of International Accounting Research (JIAR). He has been an adhoc reviewer for Contemporary Accounting Research, Accounting Organizations and Society and a number of other reputed international refereed journals

Professor Panos Piperopoulos

Associate Dean, Academic Partnership International and Professor of Strategic Management
La Trobe Business School

Panos Piperopoulos is the Associate Dean Academic Partnerships International and Professor of Strategic Management at La Trobe Business School (LBS). Previously, Panos was an Associate Professor in Management (Innovation & Entrepreneurship) at Graduate School of Business & Law at RMIT University in Melbourne (Australia).

Prior to coming to Australia, he was an Associate Professor in International Business at the University of Liverpool Management School (UK). He also was an Associate Professor in Global Innovation Management at the Leeds University Business School (UK). He has also been a Lecturer in Enterprise and Innovation at the Newcastle University Business School (UK), and, further, held Lecturer posts at the Hellenic Open University and the University of Macedonia (Greece).

Panos has held various leadership positions, such as, Director of Research, Director of PhD Studies, Director for undergraduate, postgraduate and MBA/EMBA degree programs and led many international and professional accreditations (EFMD/EPAS, AACSB, Chartered Institute of Marketing, Institute of Export and International Trade, etc.) and ranking exercises (QS, Financial Times, CEO Magazine, etc.).

For many years he was a business consultant and a mentor to several successful entrepreneurial start-ups and SMEs. Over the past years Panos has been the principal, co-principal and/or academic team member on competitive and industry grants worth approximately $1.4 million Australian dollars. His work has been published in journals such as Research Policy, Journal of World Business, Entrepreneurship & Regional Development, Journal of Small Business Management, Journal of Environmental Management and International Small Business Journal.

Associate Professor Michael Volkov

Associate Dean, Learning and Teaching
La Trobe Business School

Michael is a passionate educator and the Associate Dean, Learning and Teaching in the La Trobe Business School at La Trobe University. With over 20 years’ experience in higher education and a Senior Fellow of the Higher Education Academy (SFHEA), he places students and staff at the centre of his endeavours and is a recognised and award-winning leader in learning and teaching. Michael has received numerous international, national, and institutional awards for his contributions to tertiary education.

In addition to over a dozen VC and Faculty teaching, learning and service awards, he has received 2015 ANZMAC Distinguished Educator Award, 2013 and 2020 Australian Award for University Teaching, and the 2018 ASCILITE Innovation Award. These awards demonstrate his sustained excellence and high-level contributions to higher education in creating inclusive, student-centred, engaging learning environments and curriculum transformation shaped by teaching scholarship that inspires students and staff.

His passion is, and always will be, staff and students, their success and support, and is driven by a desire to ensure all staff and students have an exemplary teaching and learning experience. He is regularly invited to present at other institutions and serve on expert and advisory panels in matters including learning and teaching, accreditation, curriculum design and strategy, and appointments.

Michael’s main research interests are in the areas of consumer behaviour and teaching and learning, with publications appearing in leading international journals including European Journal of Marketing, British Journal of Educational Technology, Education + Training, Journal of Marketing Management, Marketing Intelligence and Planning, and International Journal of Pedagogies and Learning. In addition, he is a co-author on the leading international textbook in marketing, Principles of Marketing, with Gary Armstrong, Sara Denize, and Philip Kotler.