Humanities and Social Sciences

Bachelor of Graphic Design

Design Studies

Packaging Design
Artist: Jason Watts

Design Studies is a core unit within the Bachelor of Graphic Design studied by all students across the 6 semesters of the degree. Design Studies is available at both the Bendigo and Mildura campuses.

This subject establishes the realisation of visual concepts through theoretical consideration of design elements - Composition, Spatial Layout, Scale, Placement, Structure - through the application of basic design elements - colour, texture form and image. Conceptual development is encouraged as links between visual image, text and idea are established through applied projects.

This subject explores a variety of different design practices e.g.: advertising, publishing, editorial and information design. Specific attention is paid to typographic detail, copy and text, creation and application of visual imagery, photographic application, illustration and marketing concepts. Subject matter is introduced through formal briefing and theoretical discussion, and developed by critique and assessment of outcomes.

The final year of the subject approximates to the professional studio environment. The design industry is viewed as comprising 5 separate working environments - studio, advertising, publishing, information/education and electronic media. Projects are devised to allow students to gain experience, working at an advanced level, in each of these conceptually different areas of the communication industry.

Professional work can be introduced into this subject allowing for students to benefit from 'real-time' industrial experience. A period of work experience will be expected for all students. A final folio of work is built on the individual student’s interests or direction.

For further information contact: Geoff Hocking BA Graphic Design (Swin). Dip Adv. Des. (Ben) T.T.T.C. Senior Lecturer. Head of Discipline, Graphic Design.

For further information contact:

Geoff Hocking
Telephone : 03 5444 7244
Facsimile: 03 5444 7800
g.hocking@latrobe.edu.au