Subject Database

Subject Code:	THS3WTM
Subject Short Title:	WINE TOURISM AND MARKETING
Credit Points:	15
Special Conditions:	Quota size due to field trips and wine tastings size restrictions. This unit will include a choice of one of two field trips and two wine tasting workshops. There will be a charge (subsidised) for some of these events
Subject Description:	This subject aims to equip students with a basic knowledge of grape growing, wine making and the marketing of wine (especially from the cellar door). The unit will place a particular emphasis on the role of tourism and winery. It will focus on the special requirements of cellar door sales and integrate these with a retail management and regional tourism perspective giving students the competence, confidence and customer service skills to promote the industry.
Quota Size:	80
Quota Reason:	Laboratory requirements
Prerequisites:	MKT1FMK
Class Requirements:	one 2-hour lecture per week, one one-day field trip, seven 2-hour seminars
Work Experience Indicator:	Student is not undertaking work experience in industry
Available to 'Study Abroad' students:	Y

Assessment:

Assessment Type	%	Comments
one 1,800-word assignment	40
one 20-minute tutorial presentation	20
one 2-hour final examination	40

Readings:

Reading Type	Title	Author	Publisher
Recommended	Explore wine tourism: management, development & destinations.	Getz, D.	Cognizant Communication, New York (2000)
Recommended	Global Wine Tourism: Research, Management & Marketing	Carlsen,J. & Charters,S.	Cabi, 2006
Recommended	The Oxford Companion to Wine.	Robinson, J.	Oxford University Press Inc., New York (1999)
Recommended	Wine amnd Tourism Around the World: Development. management and markets.	Hall, C.M., Sharples, E, Cambourne, B., & Macionis, N. (Eds.)	Butterworths Heinemann, Oxford (2000)

Subject Coordinator: Mr Paul Strickland

Subject Availability
BUNDOORA
	Semester 2, Day. Mr Paul Strickland