Business Brief No. 1
Making Money from the Web?
Business models for online news.
Susan Mings
Peter B. White
Reviewers have said:
"An excellent overview of the issues which any online news publisher must face
head on"
"A level-headed summary of a huge literature...well done"
"Your analytical approach cuts through a great deal of the confusing
cross-currents in the current discussion..."
"..the synthesis of information and comments from industry sources and expert
online discussion groups will be a great time saver me."
"This is the kind of analysis which I can make use of within my
organization."
Do you want to make sense of the online news and publishing business? Are you
interested in going beyond the hype to understand the "bottom line"? With around
1700 newspapers online in 1997, few are making profits. The question which many people are
asking is: Who will survive?
"Making Money From the Web" provides a clear overview of the latest thinking
about business strategies for online news and publishing. If you want to provide your
management with an overview of strategic options in the online news business, this report
provides a clear non-technical overview of the issues based on industry data and the
comments of experts in the online publishing industry.
This Business Brief provides a detailed examination of business models for online news
publishing worldwide. It examines subscription, advertising, transactions and bundled
services as a source of revenue.
Executive Summary
This Business Brief examines World Wide Web (WWW)-based online newspapers from an
economic perspective. Specifically, this paper presents a working definition of online
newspapers, considers different suggestions for conceptualizing and classifying them, and
reviews economic and revenue-generating models that have been suggested or tried. Economic
models reviewed here include variations on four basic categories: the Subscription Model,
the Advertising Model, the Transactional Model, and the Bundled Model. After considering
various examples of these four types, the paper concludes with some recommendations about
what promise these economic strategies may (or may not) hold for online publishers.
Table of Contents
- ABSTRACT
- INTRODUCTION
- A BRIEF HISTORY OF DIGITAL NEWS
- CONCEPTUALIZING AND CATEGORIZING ONLINE NEWS
- ECONOMIC MODELS FOR ONLINE NEWS
- THE SUBSCRIPTION MODEL
- THE ADVERTISING MODEL
- THE TRANSACTIONAL MODEL
- THE BUNDLED MODEL
- CONCLUSIONS
- REFERENCES
Purchase details
Single copy price (including Air Mail postage world wide) AU$75.00 (approx. US$45.00).
For purchasing details contact the Online Media Program
| 