GRAPHIC DESIGN PROFESSIONAL PRACTICE A

VPA3GPA

2018

Credit points: 15

Subject outline

Professional Practice for Graphic Design Students takes a realistic and practical look at the 'aggressive world of gentle persuasion'-
consumerism, product design an advertising — assessing the demands of a competitive marketplace: what it costs, how it works, who to talk to — examining the successes, assessing the failures, establishing a point of difference.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design profession.

Activities:
Through written report presentation, both in digital on-screen application and hard copy.
Related graduate capabilities and elements:
Literacies and Communication Skills

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:
Indicated in digital presentation and hard copy assessment.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills

03. Present project material in an environment appropriate to the expectations of the profession. Present and discuss project outcomes in a collegiate forum.

Activities:
Through group discussion and evaluation.
Related graduate capabilities and elements:
Literacies and Communication Skills

04. Show evidence of investigation and evaluation of market opportunities. Evaluate professional examples.

Activities:
Through written report presentation, both in digital on-screen application and hard copy.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills

05. Work effectively in a co-operative environment. To share responsibilities, to delegate tasks and manage projects to achieve satisfactory outcome for group appraisal.

Activities:
Through presentation for peer review and assessment.
Related graduate capabilities and elements:
Personal and Professional Skills

06. Exhibit professional outcomes in contemporary design practice

Activities:
Through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Advertisement designs (800 word equivalent)20 01, 02, 04, 05, 06
Digital presentation (1200 word equivalent)30 01, 02, 03, 04, 05, 06
Hard-copy documentation (800 word equivalent)20 01, 02, 04, 05, 06
Package/product design (600 word equivalent)10 02, 04, 05, 06
Stationery program design (800 word equivalent)20 02, 04, 05, 06

Mildura, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Advertisement designs (800 word equivalent)20 01, 02, 04, 05, 06
Digital presentation (1200 word equivalent)30 01, 02, 03, 04, 05, 06
Hard-copy documentation (800 word equivalent)20 01, 02, 04, 05, 06
Package/product design (600 word equivalent)10 02, 04, 05, 06
Stationery program design (800 word equivalent)20 02, 04, 05, 06