DESIGN STUDIES 6

VPA3DS6

2018

Credit points: 30

Subject outline

Studio based design practice encouraging individual students to investigate areas of diversity within the communication industry. The project material attempted in this subject is designed to challenge the student and develop the ability to visualise creative solutions to given design problems. Students may select an area of specialisation based upon their experience or interests. A final folio will be built on this individual interest and may include: advertising, publishing, editorial, illustration, photography, studio design and/or digital media. Major project parameters will be developed in consultation. Individual projects may be a single document such as an illustrated book, or muilti-faceted. Projects must meet the requirements of the course at an advanced level. Subject matter is introduced through formal briefing and discussion, and developed by critique and assessment of outcomes.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA3DS5

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.

Activities:
Through written documentation of specific project outcomes. Some projects also require copy and text which is also assessed for effectiveness of communication.
Related graduate capabilities and elements:
Literacies and Communication Skills

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:
Indicated in project outcome documentation for specific projects and through praxis.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

04. Exhibit professional outcomes in contemporary practice

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

05. To develop a creative and individual approach to design outcomes

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Major Project: Marketing, advertising and promotion design(1000 word equivalent)15 01, 02, 03, 04, 05
Major Project: Product visualisation, market research & proposal submission. Product visualisation(1600 word equivalent)20 01, 02, 03, 04, 05
Major Project: Project review and documentation report(1000 word equivalent)15 01, 02, 03, 04, 05
Muli-page editorial design(2400 word equivalent)30 01, 02, 03, 04, 05
Project review: Grad book entry and personal business card design and art production for print(800 word equivalent)10 01, 02, 03
Visual Communication: Community social issue poster design(800 word equivalent)10 01

Mildura, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Major Project: Marketing, advertising and promotion design(1000 word equivalent)15 01, 02, 03, 04, 05
Major Project: Product visualisation, market research & proposal submission. Product visualisation(1600 word equivalent)20 01, 02, 03, 04, 05
Major Project: Project review and documentation report(1000 word equivalent)15 01, 02, 03, 04, 05
Muli-page editorial design(2400 word equivalent)30 01, 02, 03, 04, 05
Project review: Grad book entry and personal business card design and art production for print(800 word equivalent)10 01, 02, 03
Visual Communication: Community social issue poster design(800 word equivalent)10 01