DESIGN STUDIES 5

VPA3DS5

2018

Credit points: 30

Subject outline

Studio based design practice encouraging individual students to investigate areas of diversity within the communication industry. The project material attempted in this subject is designed to challenge the student and develop the ability to visualise creative solutions to given design problems. Communication is simple — PROBLEM: a message is to be delivered [research, consultation] MEDIUM: a decision how the message will be delivered is made [creative] SOLUTION: the message is delivered and received [media] OUTCOME: the message was accepted, and understood [closure] Students learn how to - evaluate solutions to communication problems, rationalise intentions, discuss effectiveness outcomes. - communicate design intentions in appropriate and professional language -create professional design solutions and presentation material -develop individual approaches to design practice with particular attention to discipline sectors

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA2DS4

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.

Activities:
Through written documentation of specific project outcomes and through essay component, Project 6. Some projects also require copy and text which is also assessed for effectiveness of communication.
Related graduate capabilities and elements:
Literacies and Communication Skills

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:
Indicated in project outcome documentation for specific projects and through praxis.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.

Activities:
Indicated in project outcome through praxis.
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

04. Show evidence of investigation and evaluation of market opportunities. Evaluate professional examples.

Activities:
Indicated in project outcome documentation for specific projects and through praxis.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

05. Exhibit professional outcomes in contemporary design practice

Activities:
Indicated in project outcomes through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

06. To develop a creative and individual approach to design outcomes

Activities:
Indicated in project outcomes through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Conceptual package design and written rationale (3200 word equivalent)40 01, 02, 03, 04, 05, 06
Image and text. Multi-page layout and text design. Photo essay (800 word equivalent)10 02, 03, 05, 06
Image and text. Mutli-function image design. Theatre promotion (1600 word equivalent)20 01, 02, 03, 04, 05, 06
Product, packaging and promotion design: Wine packaging (1600 word equivalent)20 02, 03, 04, 05, 06
Visual Communication: Decorative graphic poster design (800 word equivalent)10 02, 03, 05, 06

Mildura, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Conceptual package design and written rationale (3200 word equivalent)40 01, 02, 03, 04, 05, 06
Image and text. Multi-page layout and text design. Photo essay (800 word equivalent)10 02, 03, 05, 06
Image and text. Mutli-function image design. Theatre promotion (1600 word equivalent)20 01, 02, 03, 04, 05, 06
Product, packaging and promotion design: Wine packaging (1600 word equivalent)20 02, 03, 04, 05, 06
Visual Communication: Decorative graphic poster design (800 word equivalent)10 02, 03, 05, 06