APPLIED DESIGN 6

VPA3AD6

2018

Credit points: 15

Subject outline

Subject builds upon skills gained in AD2 or 3 — web design; html coding; animated web banners; flash animation — and applies, through praxis, these skills in digital web media to the creative development of active on-line material.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA2AD3 AND VPA2AD4 or coordinator's approval

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsCorporate identity: making business study visible through design,RecommendedOlins, W. 1990HARVARD BUSINESS SCHOOL PRESS
ReadingsGraphic style: from Victorian to Post-modern,RecommendedHeller S. and Chwast, S. 1998THAMES AND HUDSON
ReadingsThe end of print: the graphic design of David Carson,RecommendedCarson, D. and Blackwell, L. 1995LAURENCE KING

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.

Activities:
Indicated in project outcome documentation for specific projects and through praxis. Some projects also require copy and text which is also assessed for effectiveness of communication.
Related graduate capabilities and elements:
Literacies and Communication Skills

02. Conduct qualitative research into market segment, collect data, evaluate and present for review

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

03. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Inquiry and Analytical Skills

04. Exhibit professional outcomes in contemporary design practice

Activities:
Indicated in project outcome through praxis
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Brief development: Digital Portfolio, story-board draft. (800 word equivalent)20 02, 03, 04
Media essay (800 word equivalent)20 01, 02
Portfolio construction: web application (800 word equivalent)20 02, 03, 04
Portfolio production: photography, illustrations, text material appropriate to media demands (800 wo20 02, 03, 04
Website: biographical investigation into subject matter. (800 words)20 01, 02

Mildura, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Brief development: Digital Portfolio, story-board draft. (800 word equivalent)20 02, 03, 04
Media essay (800 word equivalent)20 01, 02
Portfolio construction: web application (800 word equivalent)20 02, 03, 04
Portfolio production: photography, illustrations, text material appropriate to media demands (800 wo20 02, 03, 04
Website: biographical investigation into subject matter. (800 words)20 01, 02