APPLIED DESIGN 5

VPA3AD5

2018

Credit points: 15

Subject outline

The development of expertise in the creative use of digital tools essential to the preparation of print-based visual communication — ensuring a full-working knowledge of production techniques; photography and scanning, file management, art for print, imposition, make-up and typesetting. Presentation of design artwork: technical considerations, pre-press, print-ready art and file preparation for print reproduction is the focus of this subject. Some project material will be taken to print. Projects include preparation of design material appropriate for professional presentation and client review submission. Aspects of billing, client liaison and production management are investigated.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA2AD3 AND VPA2AD4 or coordinators approval

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsDirector 6 for Macintosh (Visual Quickstart Guide),RecommendedBaldwin, H. 1997PEACHPIT PRESS
ReadingsExploring the art and technology of web design,RecommendedAnderon, R. 2006THOMSON DELMAR LEARNING
ReadingsSoftware essentials for graphic designers,RecommendedGatter, M. 2006YALE UNIVERSITY PRESS

Graduate capabilities & intended learning outcomes

01. Communicate effectively, precisely and convincingly in written documentation appropriate to project needs, language and style appropriate to the design and marketing profession.

Activities:
Through written documentation of specific project outcomes, Projects 1 and 4. Some projects also require copy and text which is also assessed for effectiveness of communication.
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

02. Develop cognitive and technical ability in the use of required technologies. Analyse project opportunities and develop creative solutions.

Activities:
Indicated in project outcomes.
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)

03. Work effectively in a co-operative environment. To share responsibilities, to delegate tasks and manage projects to achieve satisfactory outcome for group appraisal.

Activities:
Through teamwork on a collaborative project, Project 3, and satisfactory project outcome.
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Developing technical expertise: Art preparation for limited colour print, work and turn(800 word equivalent)20 02, 03
Developing technical expertise: Document presentationPrecinct signage system, project research, design and implementation(1200 word equivalent)30 01, 02, 03
Developing technical expertise: Preparation of 2-colour art for book imposition(800 word equivalent)20 02, 03
Folio presentation: Preparation of finished art for print.PDF resolution, imposition and pre-press production. (800 word equivalent)20 02, 03
Preparation of art for limited colour production: T-shirt design and display presentation.(400 word equivalent)10 02, 03

Mildura, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Developing technical expertise: Art preparation for limited colour print, work and turn(800 word equivalent)20 02, 03
Developing technical expertise: Document presentationPrecinct signage system, project research, design and implementation(1200 word equivalent)30 01, 02, 03
Developing technical expertise: Preparation of 2-colour art for book imposition(800 word equivalent)20 02, 03
Folio presentation: Preparation of finished art for print.PDF resolution, imposition and pre-press production. (800 word equivalent)20 02, 03
Preparation of art for limited colour production: T-shirt design and display presentation.(400 word equivalent)10 02, 03