DESIGN STUDIES 3

VPA2DS3

2018

Credit points: 30

Subject outline

Design Studies 3 extends the exploration into a variety of design industry practices in advertising, publishing, editorial and information design on a range of platforms. Projects support a growing understanding of design industry sectors and project outcomes are developed to an industry presentation visual standard. Attention is paid to typographic design, copy and text, creation and application of visual imagery, photographic, illustrative and contemporary marketing concepts. Subject matter is explored through formal briefings and theoretical discussions, and further developed by critique of project outcomes with industry, client, peer/ colleague, and lecturer focus.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorPaul Morris

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites VPA1DS1 or VPA1DS2 or coordinators approval

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions CORE subject for ABCAB (Graphic Design) and ABCAM (Graphic Design)

Graduate capabilities & intended learning outcomes

01. Develop discipline proficiencies for designing for a challenging print format where scale and view are changeable.

Activities:
Workshop with pre-supplied materials. Self study exercise.
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

02. Develop persuasive skills around message making for the design industry.

Activities:
Debates and role plays. Discussion forum.
Related graduate capabilities and elements:
Inquiry and Analytical Skills

03. Apply effective work approaches to design and complete a complex industry design task with an external brief

Activities:
Self study exercise. Peer review, shared files/drawings. Guest lecture.
Related graduate capabilities and elements:
Inquiry and Analytical Skills

04. Demonstrate developing professional skills in typographic design

Activities:
Peer review. Workshop.
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

05. Apply effective written documentation detailing the design benefit to a client

Activities:
Discussion in class.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Marketing Design: Brochure design (1500 word equ)verbal and written20 01, 04, 05
Visual Communication: Culture Jamming, product & editorial (3000 word equ)verbal and written40 02, 04, 05
Package Design: Industry competition brief (3000 word equ)verbal and written40 01, 02, 03, 04, 05

Mildura, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Morris

Class requirements

Lecture
One 1.0 hours lecture per week on weekdays during the day and delivered via face-to-face.

WorkShop
One 2.0 hours workshop per week on weekdays during the day and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Marketing Design: Brochure design (1500 word equ)verbal and written20 01, 04, 05
Visual Communication: Culture Jamming, product & editorial (3000 word equ)verbal and written40 02, 04, 05
Package Design: Industry competition brief (3000 word equ)verbal and written40 01, 02, 03, 04, 05