APPLIED DESIGN 1

VPA1AD1

Not currently offered

Credit points: 15

Subject outline

The application of techniques for visual communication is at the core of this unit. Through applied projects such essential skills as construction techniques, layout visualisation and presentation, applied drawing, photo mechanical and reproductive techniques, photographic and typographic application are developed.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorGeoff Hocking

Available to Study Abroad StudentsYes

Subject year levelYear Level 1 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBasic typography: a design manual,RecommendedCraig, J. 1990WATSON-GUPTILL
ReadingsStop stealing sheep and find out how type really works,RecommendedSpiekerman, E. and Ginger, E. M. 1993ADOBE PRESS
ReadingsThe elements of typographic style,RecommendedBringhurst, R. 2005HARTLEY & MARKS

Graduate capabilities & intended learning outcomes

01. Develop research skills in gathering information about styles, content and context appropraite to, and required for, each project.

Activities:
Seceral projects are open-ended, in that the student must provide content and visual styles appropriate to project demands.
Related graduate capabilities and elements:
Inquiry/ Research

02. Develop writing of project documentation using language appropriate to genre

Activities:
Presentation of Product Package Reationale for entry into Southern Cross Packaging competotion
Related graduate capabilities and elements:
Writing

03. To communicate effectively through both visual and textual media.

Activities:
Create meaningful graphic media and written content appropriate to the creative requirements of each project.

04. To show develop of graphic style appropriate to project demands.

Activities:
Through practice exhibit a development of individual style capable of expressing a creative 'graphic voice'.
Related graduate capabilities and elements:
Creative Problem-solving

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