EVENT PROJECT

THS3SCE

2018

Credit points: 15

Subject outline

In this advanced subject you will build on the knowledge they have gained from previous studies in your degree. The subject provides an understanding of the role and process of developing a strategic plan for staging community events. It explores the importance of a triple bottom line approach and the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and event design process. You will apply the previous knowledge you have acquired to develop your strategic plan and will also produce a media release to promote your event. You will have the opportunity of developing anevent.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPaul Willard

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS3EOP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management) BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing). Preference will be given to students who have this subject as core in their degree or major or are studying the Bachelor of Business (Tourism and Hospitality) or the major in Tourism and Hospitality.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFestival and Special Event Management (5th Edition)PrescribedAllen, J., O'Toole, W., Harris, R., and McDonnell, I. (2011)Wiley, Australia

Graduate capabilities & intended learning outcomes

01. Discuss, analyse and comprehend the role of developing a strategic plan for staging community events

Activities:
Media Release, On-line Exercises
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Develop a strategic plan for staging community events

Activities:
Group Presentation
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Analyse, in written form, the importance of the triple bottom line approach and its application to developing a strategic plan for staging a community event

Activities:
Group Strategic Plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Discuss, in written form, the need for event managers to draw on relevant and topical frameworks, theories and issues in the planning and design of community events

Activities:
Group Strategic Plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Demonstrate the ethical awareness as it applies to the planning, design and staging of a community event

Activities:
Group Presentation
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x Media Release (1,000 words) (Individual)This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research20 01
One x Presentation (Group)The Presentation group will consist of 3-4 students. Students are expected to present for a total of 20 minutes with the presentation divided between each group member. (500 word equivalency)20 02, 05
One x Strategic Plan (8,000 words) (Group) The Strategic Plan will be written in groups of 3-4 students. Each student will write 2,000 - 2,500 words.40 03, 04
Weekly On-Line Exercises and ActivitiesStudents log into LMS each week to complete the on-line exercises and activities. Each week there is a reading to complete, videos to watch and a Quiz to complete. (250 word equivalency) This assessment task will report on Graduate Capabilities of Quantitative Literacy & Discipline Specific Knowledge and Skills.20 01

Melbourne, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorPaul Willard

Class requirements

Lecture Week: 31 - 43
One 3.0 hours lecture per week on weekdays during the day from week 31 to week 43 and delivered via online.
"Approximately 3 hours of online learning and assessment activities per week."

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One x Media Release (1,000 words) (Individual)This assessment task will report on Graduate Capabilities of Critical Thinking & Inquiry/Research20 01
One x Presentation (Group)The Presentation group will consist of 3-4 students. Students are expected to present for a total of 20 minutes with the presentation divided between each group member. (500 word equivalency)20 02, 05
One x Strategic Plan (8,000 words) (Group) The Strategic Plan will be written in groups of 3-4 students. Each student will write 2,000 - 2,500 words.40 03, 04
Weekly On-Line Exercises and ActivitiesStudents log into LMS each week to complete the on-line exercises and activities. Each week there is a reading to complete, videos to watch and a Quiz to complete. (250 word equivalency) This assessment task will report on Graduate Capabilities of Quantitative Literacy & Discipline Specific Knowledge and Skills.20 01