HALLMARK EVENTS

THS3HME

Not currently offered

Credit points: 15

Subject outline

This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilise events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events. Students will explore the issues of using events for the long-term development of destination imaging, events/tourism precincts, events legacy, events portfolios and evaluation processes for events.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS3ECM, THS3SEM

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Distinguish between the different characteristics and roles of Mega and Hallmark Events;

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

02. Analyse the complex processes of conceptualising and developing Mega and Hallmark Events and the role of stakeholders in that process;

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

03. Analyse how Mega and Hallmark Events affect destination image, identities and tourism;

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

04. Examine and analyse a range of issues affecting the impacts and effectiveness of Hallmark Events

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

05. Develop an ability to undertake research, think critically and communicate effectively.#####

Activities:
Lecture and tutorials
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills

Subject options

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Subject not currently offered - Subject options not available.