EVENT PLANNING

THS3EOP

2018

Credit points: 15

Subject outline

This subject provides you with an understanding of the issues and complexities involved in developing and staging community events. The subject allows you to explore how community organisations and local governments stage events for a range of economic, social and political reasons. The subject uses a triple-bottom line approach to the development of event objectives and you will examine the processes of involving and satisfying a diverse range of event stakeholders with competing interests. This subject allows you to examine the process of developing a strategic plan for creating and running a community event and provide you with a detailed knowledge of the requirements of planning a community event.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorElspeth Frew

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites THS1FEM

Co-requisitesN/A

Incompatible subjects THS3TVP

Equivalent subjectsN/A

Special conditions This subject is a core in the degrees BBus (Event Management), BBus (Event Management/Tourism Management) and BBus (Event Management/Marketing) and a core in the Event Management major. Preference will be given to students with this subject as a core and those who are currently completing a major in Tourism and Hospitality or who are enrolled in the BBus (Tourism and Hospitality) degree.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFestival and Special Event Management (5th edition)PrescribedAllen, J., O'Toole, W., Harris, R., and McDonnell, I. (2010) John Wiley and Sons Australia

Graduate capabilities & intended learning outcomes

01. Report on the economic, social and political reasons for staging community and government events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

02. Demonstrate an awareness of the ethical issues relating to the planning of community events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

03. Discuss the importance of the triple bottom line approach and its application to community events

Activities:
Report, On-line activities, Presentation and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

04. Discuss, analyse, and present the issues and complexities of developing and staging community events

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

05. Discuss, analyse and present (with a team) the strategic planning of objectives and the processes of involving and satisfying a diverse range of stakeholders with competing interests

Activities:
Report, On-line activities, Presentation, Event Brief and Exam
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking)
Literacies and Communication Skills (Writing,Speaking)

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationThe exam will be held during the university exam period.30 01, 02, 03, 04, 05
Seminar and On-Line Activities (750 word equivalency)The Seminar Activities include a Group Presentation which consists of 3-4 students presenting for a total of 15 minutes in the seminar (10%); participation in Seminar Activities (5%); and, 10 x On-line Quizzes (15%)30 01, 02, 03, 04, 05
One, Group, Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words)20 01, 02, 04, 05
One, Individual Written Report (1,500 words)20 01, 02, 03, 04, 05

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationThe exam will be held during the university exam period.30 01, 02, 03, 04, 05
Seminar and On-Line Activities (750 word equivalency)The Seminar Activities include a Group Presentation which consists of 3-4 students presenting for a total of 15 minutes in the seminar (10%); participation in Seminar Activities (5%); and, 10 x On-line Quizzes (15%)30 01, 02, 03, 04, 05
One, Group, Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words)20 01, 02, 04, 05
One, Individual Written Report (1,500 words)20 01, 02, 03, 04, 05

Singapore, 2018, Week 05-25, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorElspeth Frew

Class requirements

Seminar Week: 05 - 25
One 2.0 hours seminar per week on weekdays during the day from week 05 to week 25 and delivered via face-to-face.
"In addition students are expected to complete between 1h and 3h of online activities each week prior to class."

Assessments

Assessment elementComments% ILO*
One, 2-hour final examinationThe exam will be held during the university exam period.30 01, 02, 03, 04, 05
Seminar and On-Line Activities (750 word equivalency)The Seminar Activities include a Group Presentation which consists of 3-4 students presenting for a total of 15 minutes in the seminar (10%); participation in Seminar Activities (5%); and, 10 x On-line Quizzes (15%)30 01, 02, 03, 04, 05
One, Group, Event Brief (500 words per student)The Event Brief is a group assessment task. Groups consist of 3-4 students each writing 500 words)20 01, 02, 04, 05
One, Individual Written Report (1,500 words)20 01, 02, 03, 04, 05