RESEARCH INQUIRY FOR MANAGERS

THS2RIM

Not currently offered

Credit points: 15

Subject outline

In this subject, students are introduced to the concepts of research, analysis and their applicability to management decisions. The subject looks at the research process and how it applies to academic-based projects. Students will explore a number of relevant areas including qualitative, quantitative and mixed methodologies; questionnaire design; random and non-random sampling; issues of validity and reliability; data collection methods; preparation and analysis; and research ethics. Students are given information about research reporting, particularly academic journals, and an introduction to interpreting the results. While no prior knowledge is assumed, elementary statistical analysis is also addressed.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorPaul Strickland

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS1ITA, ECO1IBS, ECO1ISB, THS2TLA

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsBusiness Research MethodsPrescribedQuinlan, C.HAMPSHIRE, UK: SOUTH-WESTERN CENGAGE LEARNING (2011)

Graduate capabilities & intended learning outcomes

01. Demonstrate (through oral discussion) an understanding of the implications of both individual and academic behaviour as it applies to maintaining appropriate ethical standards in research practice in sport, tourism, hospitality, events and/ or marketing.

Activities:
Model, principles and processes introduced, explained and modelled in lectures. Students practise through case study presentations, peer feedback, discussion in tutorials and independent reading.
Related graduate capabilities and elements:
Ethical Awareness

02. Demonstrate the importance of research in solving managerial problems and its role in decision-making in addressing industry-related problems through oral discussion.

Activities:
Model, principles and processes introduced, explained and modelled in lectures. Students practise through case study presentations, peer feedback, discussion in tutorials and independent reading.
Related graduate capabilities and elements:
Creative Problem-solving

03. Locate and critically analyse relevant literature to assess data information related to sport, tourism, hospitality, events and/or marketing.

Activities:
Model, principles and processes introduced, explained and modelled in lectures. Students practise through case study presentations, peer feedback, discussion in tutorials and independent reading.
Related graduate capabilities and elements:
Critical Thinking

04. Discuss research in sport, tourism, hospitality, events and/or marketing through a written critique and literature review using accurate formatting and referencing.

Activities:
Model, principles and processes introduced, explained and modelled in lectures. Students practise through case study presentations, peer feedback, discussion in tutorials and independent reading.
Related graduate capabilities and elements:
Writing
Inquiry/ Research
Critical Thinking

Subject options

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