HALLMARK EVENTS

THS2HME

2018

Credit points: 15

Subject outline

This subject investigates and analyses the relationship between events and tourism. Student will learn how and why destinations develop or utilise events with the objective of increasing tourism. There will be a particular focus on Mega and Hallmark Events. Students will explore the issues of using events for the long-term development of destination imaging, events/tourism precincts, events legacy, and events portfolios. Students will also learn about strategic decision-making processes, the development of an events portfolio or program, economic impact statements for events, long-term developments for destination imaging, and the legacy of events/tourism precincts.




SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorWarwick Frost

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects THS3ECM, THS3SEM

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Distinguish between the different characteristics and roles of Mega and Hallmark Events

Activities:
Tutorial Questions
Related graduate capabilities and elements:
Writing
Inquiry/ Research
Critical Thinking
Creative Problem-solving

02. Analyse, in writing, the complex processes of conceptualising and developing Mega and Hallmark events and the role of stakeholders

Activities:
Essay
Related graduate capabilities and elements:
Writing
Inquiry/ Research
Critical Thinking
Creative Problem-solving

03. Analyse through writing how Mega and Hallmark Events affect destination image, identities and tourism

Activities:
Essay
Related graduate capabilities and elements:
Writing
Inquiry/ Research
Critical Thinking
Creative Problem-solving

04. Examine and analyse a range of issues affecting the impacts and effectiveness of Hallmark Events

Activities:
Final Exam
Related graduate capabilities and elements:
Writing
Inquiry/ Research
Critical Thinking

05. Research, critically evaluate and communicate effectively

Activities:
Tutorial Questions and participation
Related graduate capabilities and elements:
Writing
Critical Thinking

Subject options

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Start date between: and    Key dates

Bendigo, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, Individual, 2000-word essay50 01, 02, 03, 04, 05
One, individual, take home final examination (2000 words)50 01, 02, 03, 04, 05

Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, Individual, 2000-word essay50 01, 02, 03, 04, 05
One, individual, take home final examination (2000 words)50 01, 02, 03, 04, 05

Singapore, 2018, Week 27-44, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorWarwick Frost

Class requirements

Lecture Week: 27 - 39
One 2.0 hours lecture per week on weekdays during the day from week 27 to week 39 and delivered via face-to-face.

Tutorial Week: 28 - 39
One 1.0 hours tutorial per week on weekdays during the day from week 28 to week 39 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, Individual, 2000-word essay50 01, 02, 03, 04, 05
One, individual, take home final examination (2000 words)50 01, 02, 03, 04, 05