ISSUES MANAGEMENT IN STRATEGIC COMMUNICATION

STC5ISM

Not currently offered

Credit points: 30

Subject outline

In an increasingly complex, interconnected and globalised world, Issue Management continues to be seen as a prominent practice for organisations ever more aware of public sentiment, reputation protection and the preservation of public trust. Examining issue management across government, NFP and business, the course will examine techniques and strategies for understanding the potential for issues to emerge from both expected and unexpected events. The course will consider formal strategies and techniques which provide effective planning for and responses to these issues, with the guiding principle of harm reduction and the maintainence of public confidence, trust and safety. While attention will be given to recent forms of issue management such as, online social media hate campaigns, it will also consider the historical foundations of this field and the ongoing challenges which each historical and cultural situation provides.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in the Master of Strategic Communication (AMSTC)

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Case study of mining Industry response to the mining industry resources rent tax. Analysis of Australian Army response to various allegations. Training for one-on-one and media conference interviews, on the record and off the record backgrounding.
Related graduate capabilities and elements:

02. Synthesize broader knowledge with the principles of public relations in order to create effective issues management campaigns.

Activities:
Contemporary case study analysis of issue management across each sector of the institutional community.
Related graduate capabilities and elements:
Literacies and Communication Skills

03. Understanding the cultural and social differences which may be required in a particular crisis environment.

Activities:
Contemporary case study analysis of current events across the global community. eg. Malaysian Airline, Korean Ferry, Automative recalls following mechanical failures.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills

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