STRATEGIC COMMUNICATION WRITING

STC5IRW

2018

Credit points: 15

Subject outline

This subject develops a command of all aspects of professional written communication in a strategic communication context. It covers news style, feature writing, annual reporting and other elements of writing.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or Master of Marketing Management (LMMMT) and course coordinator's approval.

Co-requisitesN/A

Incompatible subjects STC5WRI

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject will be taught in block mode in Sem 1 in the city campus and in block mode in Sem 2 off-shore.

Graduate capabilities & intended learning outcomes

01. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Preparation of writing portfolio comprising feature article, media release and backgrounder, blog posts and annual report copy.
Related graduate capabilities and elements:
Creative Problem-solving
Critical Thinking
Inquiry/ Research
Writing

02. Plan and implement basic research projects, read and interpret research data as they apply to public relations campaigns.

Activities:
Research a range of media writing styles and develop writing styles appropriately.
Related graduate capabilities and elements:
Critical Thinking
Writing
Inquiry/ Research
Creative Problem-solving

03. Apply basic public relations theories and principles to practice.

Activities:
Preparation of annual report copy.
Related graduate capabilities and elements:
Critical Thinking
Creative Problem-solving
Inquiry/ Research
Writing

Subject options

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Start date between: and    Key dates

City Campus, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 10 - 10
One 7.0 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 10 - 10
One 6.5 hours seminar per study period on any day including weekend during the day from week 10 to week 10 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 12 - 12
One 7.0 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 12 - 12
One 6.5 hours seminar per study period on any day including weekend during the day from week 12 to week 12 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Seminar Week: 17 - 17
One 7.0 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 2:30pm to 9:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 17 - 17
One 6.5 hours seminar per study period on any day including weekend during the day from week 17 to week 17 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9:00am to 4:00pm"

Assessments

Assessment elementComments% ILO*
Research and write annual report copy (1,600 words equivalent)30 01, 02, 03
Writing portfolio 1 (1500 words equivalent)30 01, 02
Writing portfolio 2 (2000 words equivalent)40 01, 02