STRATEGIC COMMUNICATION STRATEGY

STC5ATS

2018

Credit points: 15

Subject outline

This subject demonstrates the links between corporate strategic planning and strategic communication planning and covers the development and evaluation of stakeholder maps, annual strategic communication plans and campaign plans.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorKevin Brianton

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Must be enrolled in HUSS Graduate Certificate, Graduate Diploma or Master Degree or through subject coordinator's approval or be enrolled in LMMMT - Master of Marketing Management or LMMKT - Master of Marketing

Co-requisitesN/A

Incompatible subjects STC5STA

Equivalent subjectsN/A

Special conditions Approval must be obtained from the Program Coordinator. This subject is a core to the Master of Strategic Communication and Master of Marketing Management. This subject will be taught in Sem 1 in the city campus and in block mode in Sem 2 city campus.

Graduate capabilities & intended learning outcomes

01. Apply public relations theories and principles to practice.

Activities:
Research and writing of strategic communication plans
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

02. Read and interpret research data as they apply to public relations campaigns.

Activities:
Stakeholder mapping exercises, writing evaluation campaign
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing)

Subject options

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Start date between: and    Key dates

City Campus, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 18 - 18
One 6.5 hours seminar per study period on any day including weekend during the day from week 18 to week 18 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm.."

Seminar Week: 18 - 18
One 7.0 hours seminar per study period on saturday during the day from week 18 to week 18 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."

Seminar Week: 16 - 16
One 6.5 hours seminar per study period on any day including weekend during the day from week 16 to week 16 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."

Seminar Week: 16 - 16
One 7.0 hours seminar per study period on saturday during the day from week 16 to week 16 and delivered via face-to-face.
"Fridays from 1 pm to 7 pm and Saturdays from 9 am to 4 pm."

Seminar Week: 11 - 11
One 6.5 hours seminar per study period on any day including weekend during the day from week 11 to week 11 and delivered via face-to-face.
"Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm."

Seminar Week: 11 - 11
One 7.0 hours seminar per study period on saturday during the day from week 11 to week 11 and delivered via face-to-face.
"Fridays from1.00pm to 7:00pm and Saturdays from 9:00am to 4:00pm."

Assessments

Assessment elementComments% ILO*
Develop a stakeholder map (1000 words equivalent)20 01, 02
Develop an overview of an annual communication plan (2500 words equivalent)40 01
Develop and evaluating a campaign plan (2500 words equivalent)40 01, 02

City Campus, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorKevin Brianton

Class requirements

Seminar Week: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 6.5 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Seminar Week: 31 - 43
One 7.0 hours seminar per study period on any day including weekend during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Develop a stakeholder map (1000 words equivalent)20 01, 02
Develop an overview of an annual communication plan (2500 words equivalent)40 01
Develop and evaluating a campaign plan (2500 words equivalent)40 01, 02