STRATEGIC COMMUNICATION AGENCY C

STC3SAC

2018

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

This extension of the first semester STC3AAP-A provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University which will be established in 2014. Based on overseas models, the students will be given an introduction to real work pressures by undertaking projects for external clients. Students will be able to apply, in practical terms, the skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internahip Program allowing students to move into the workforce in a planned and considered manner. It will also engage the industry in a number of significant ways.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites STC1ISC, STC1WSC or JRN1WFM, STC2SCP, STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Appication of ethical practice.

Activities:
Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:
Teamwork
Critical Thinking
Writing
Speaking
Creative Problem-solving
Inquiry/ Research

02. Develop costing plans appropriate to client resources

Activities:
Researching and estimating and working within budgetary limitations of clients. Developing basic knowledge of financial management of client accounts.
Related graduate capabilities and elements:
Critical Thinking
Creative Problem-solving

03. Developing and gathering existing reseach to inform client options. research

Activities:
Providing a summary of options based on existing research
Related graduate capabilities and elements:
Speaking
Writing
Creative Problem-solving

04. Marketing a consultancy

Activities:
Servicing and developing client relationships
Related graduate capabilities and elements:
Speaking
Critical Thinking
Inquiry/ Research
Teamwork
Writing
Creative Problem-solving

05. Write a communications plan and evaluate its effectiveness.

Activities:
Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:
Writing
Critical Thinking

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2018, Summer 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 45
One 3.0 hours seminar per week during the day in week 45 and delivered via face-to-face.

Tutorial Week: 45
One 1.0 hours tutorial per week in week 45 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Implement and evaluate communications plan (2000 words equivalent)50 02, 04
Presenting verbal and visual presentation to clients in teams.25 01, 03, 04
Providing Written Client brief on client interest. 1500 words25 01, 02, 03, 04, 05