STRATEGIC COMMUNICATION AGENCY B

STC3SAB

2018

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

Strategic Communication Agency B is an extension of the first semester STC3SAA Strategic Communication Agency A. It provides students with the opportunity to develop skills in strategic communication within an internal consultancy based at La Trobe University. Students are introduced to real work pressures by undertaking projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will allow students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency B addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Core subject at third-year level for ABMC, ABSC and ABSCB

Graduate capabilities & intended learning outcomes

01. Deliver effective presentations to work teams, clients, and publics.

Activities:
Approach organisations ans then market agency to potential clients.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)
Writing (Writing)

02. Synthesize broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.

Activities:
Engage in brainstorming to produce a communication plan in response to a client brief.
Related graduate capabilities and elements:
Speaking (Speaking)
Creative Problem-solving (Creative Problem-solving)
Writing (Writing)

03. Compose public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Writing (Writing)

04. Develop costing plans appropriate to client resources

Activities:
Researching and estimating and working within budgetary limitations of clients.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)

05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.

Activities:
Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Creative Problem-solving (Creative Problem-solving)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)
Speaking (Speaking)
Writing (Writing)

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Tutorial Week: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Up to 120 hours recorded on time management system.50 01, 02, 05
Up to 120 hours recorded on time management system.50 01, 02, 03, 04, 05