STRATEGIC COMMUNICATION AGENCY A

STC3SAA

2018

Credit points: 15

This subject addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship is about using your creativity to generate new ideas, understand and solve complex problems and thrive in a fast-changing world.

Subject outline

This subject provides students with the opportunity to develop skills in strategic communications within an internal consultancy based at La Trobe University. Students are introduced to real world pressures over two semesters (with an optional Summer elective - STC3SAC) in this and the second semester extension of the subject STC3SAB by undertaking innovative projects for external clients. Students will apply skills and understanding they have developed over the past two years. It will work in combination with the already very successful Professional Internship Program allowing students to move into the workforce in a planned and considered manner. It will also engage industry in a number of significant ways. Strategic Communication Agency A addresses La Trobe's Innovation and Entrepreneurship Essential. Innovation and Entrepreneurship requires students to use their creativity to generate new ideas, understand and solve complex problems for clients and adapt and thrive in a fast-changing world.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in ABMC, ABSC or ABSCB, and completion of: STC1ISC, STC1WSC or JRN1WFM, STC2SCP and STC2SCR

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Compulsory subject at third-year for ABCM, ABSC and ABSCB

Graduate capabilities & intended learning outcomes

01. Marketing a consultancy

Activities:
Approach organisations and then market agency to potential clients.
Related graduate capabilities and elements:
Inquiry/ Research
Teamwork
Writing
Creative Problem-solving
Critical Thinking
Speaking

02. Demonstrate the ability to develop ideas that can be implemented.

Activities:
Engage in brainstorming to produce a communication plan in response to a client brief.
Related graduate capabilities and elements:
Speaking
Creative Problem-solving
Writing

03. Write a communications plan and evaluate its effectiveness.

Activities:
Implement and evaluate a communications plan for a client.
Related graduate capabilities and elements:
Critical Thinking
Writing

04. Develop costing plans appropriate to client resources

Activities:
Researching and estimating and working within budgetary limitations of clients
Related graduate capabilities and elements:
Creative Problem-solving
Critical Thinking

05. Application of ethical practice.

Activities:
Treatment of all parties to plans in an appropriate manner.
Related graduate capabilities and elements:
Inquiry/ Research
Critical Thinking
Writing
Speaking
Creative Problem-solving
Teamwork

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Lecture/Seminar Week: 10 - 22
One 3.0 hours lecture/seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Brainstorming and communications plan (1600 words equivalent)40 01, 02, 05
Canvassing for work (400 words equivalent)10 01, 02, 03, 04, 05
Major case study analysis (2000 words equivalent)50 01, 04