STRATEGIC COMMUNICATION ISSUES AND CRISIS MANAGEMENT

STC3ICM

2018

Credit points: 15

Subject outline

Issues and crisis management provides the theoretical and practical strategies and tactics for effective communication during a major issue or crisis. Issue management is a prominent communication practice aiming for reputation protection in an increasingly complex and interconnected world. Crisis management is the process by which an organisation such as a government, corporation or not-for-profit deals with a major event that threatens to harm the viability and or reputation of an organisation. A series of case studies will focus on the history, and developments in issue and crisis management in a social media age while examining practical and innovative ways these issues can be managed. It will encompass the development of emerging crisis situatations such as cyber-crime and terrorism.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMark Civitella

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites STC1ISc or STC2SCR or STC2SCP or STC1CAM or coordinator's approval. Or enrolled in Bachelor of Cyber Security.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Synthesize broader liberal arts knowledge with the principles of public relations in order to create effective public relations campaigns.

Activities:
Present report on crisis situtation and personal critique on crisis simulation. Present a report on crisis situtation and personal critique on crisis simulation.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)
Critical Thinking (Critical Thinking)
Writing (Writing)
Speaking (Speaking)
Inquiry/ Research (Inquiry/ Research)
Teamwork (Teamwork)

02. Compose written public relations materials in a logical, coherent, concise, and appropriate format.

Activities:
Issues management planning.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)

03. Plan and implement social media projects, read and interpret research data as they apply to public relations campaigns.

Activities:
Critically analyse the developing role of social media.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)

04. Apply basic public relations theories and principles to practice.

Activities:
Incorporate media training during a crisis situation
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Speaking (Speaking)
Inquiry/ Research (Inquiry/ Research)

05. Create and conduct ethically sound and socially responsible public relations strategies and campaigns.

Activities:
Learning exercises on real world examples and case studies. Present report on crisis situtation and personal critique on crisis simulation.
Related graduate capabilities and elements:
Inquiry/ Research (Inquiry/ Research)
Writing (Writing)
Critical Thinking (Critical Thinking)

06. Recognise and tackle organisational cultures that foster crises.

Activities:
Provide a critique and analysis of an issues and crisis management response.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMark Civitella

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Crisis Response Management Essay (1200-word equivalent)30 05, 04, 06, 02, 03
Crisis Simulation/Roleplay Report (1600-word equivalent)40 06, 01, 05
Issues Management Response Essay (1200-word equivalent)30 06, 05, 02, 03, 04