PROFESSIONAL COMMUNICATION - POPULAR AND PUBLIC

STC2PCP

Not currently offered

Credit points: 15

Subject outline

Professional Communication - Popular and Public explores communication theory and policy in the multiplatform era. Topics covered will include: the role of factual media and popular culture in the construction of public knowledge; methodologies for analysing traditional and interactive audiences; legal issues for professional communicators; and online research ethics and big data. An applied research component on public communication within the subject will enable students to expand their skills within an area of their choice: audiences, ethics or legal issues.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorJohn Benson

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites 30 credit points of 1st year Professional Communication units or coordinator's approval.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMedia/society: Industries, images and audiences.RecommendedCroteau, David and William Hoynes2003,3RD EDITION, THOUSAND OAKS, CALIF.; LONDON: PINE FORGE
ReadingsNew media worlds: Challenges for convergence.RecommendedDwyer, Tim and Virginia Nightingale2007, SOUTH MELBOURNE; OXFORD: OXFORD UNIVERSITY PRESS

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Activities:
Through formal and informal class discussion
Related graduate capabilities and elements:
Speaking

02. Demonstrate critical understanding of communication theory

Activities:
Weekly reading for tutorial question/topic discussions
Related graduate capabilities and elements:
Speaking
Critical Thinking

03. Develop practical skills in critical academic writing.

Activities:
Writing the final research essay.
Related graduate capabilities and elements:
Writing

04. Identify, analyse and evaluate competing theories and arguments about communication and media

Activities:
Researching and writing the final essay and preparing and debating a communication issue in class
Related graduate capabilities and elements:
Inquiry/ Research
Writing
Critical Thinking

05. Time management skills

Activities:
Through punctual class attendance and meeting assignment deadlines
Related graduate capabilities and elements:
Creative Problem-solving

06. Work productively in a group or team and be able to listen, lead and contribute as required

Activities:
Through collaborative development of a communication issue for debate and through class group discussion.
Related graduate capabilities and elements:
Teamwork
Creative Problem-solving

Subject options

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