PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT

MST5PGC

Not currently offered

Credit points: 30

Subject outline

Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorMary Debrett

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects MST4PGC

Equivalent subjectsN/A

Special conditions Elective subject for AMGC & AMSC.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFrom public service broadcasting to public service media:Ripe@2007,RecommendedLowe, G. F. and Bardoel, J. (eds)NORDICOM 2008
ReadingsPublic service broadcasting in the age of globalization,RecommendedBanerjee, I. and Seneviratne, K. (eds)ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006
ReadingsReinventing public serfice television for the digital futureRecommendedDebrett M 2010BRISTOL: INTELLECT

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Activities:
In weekly class discussions and class presentations.
Related graduate capabilities and elements:
Speaking (Speaking)

02. Assess the impact of globalisation, and digital platforms on traditional public service broadcasting principles

Activities:
By presenting a class paper on a case study, through weekly readings and via discussions and the final essay.
Related graduate capabilities and elements:
Speaking (Speaking)
Critical Thinking (Critical Thinking)
Writing (Writing)
Inquiry/ Research (Inquiry/ Research)

03. Critique contemporary media theories regarding the changing role of public service media.

Activities:
Through weekly readings and small group discussions in class and through written assignments.
Related graduate capabilities and elements:
Writing (Writing)
Critical Thinking (Critical Thinking)
Teamwork (Teamwork)
Inquiry/ Research (Inquiry/ Research)
Creative Problem-solving (Creative Problem-solving)
Speaking (Speaking)

04. Develop advanced time management skills through forward planning.

Activities:
By undertaking background research for the final essay well ahead of the deadline in order to complete three drafts of the research essay in consultation with the lecturer, and by submitting work on time.
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)

05. Develop skills in collaborative evaluation

Activities:
Through weekly small group discussion in class based on questions related to set readings.
Related graduate capabilities and elements:
Teamwork (Teamwork)
Creative Problem-solving (Creative Problem-solving)

06. Develop skills in critical, discursive academic writing.

Activities:
Through the individual class presentation/paper, the research essay, and tutorial writing exercises
Related graduate capabilities and elements:
Writing (Writing)

07. Understand the tensions at play in the relationships between private/commercial and public media, the public relations sector and government

Activities:
Through weekly readings/discussions and the final research essay.
Related graduate capabilities and elements:
Critical Thinking (Critical Thinking)
Inquiry/ Research (Inquiry/ Research)

Subject options

Select to view your study options…

Start date between: and    Key dates

Subject not currently offered - Subject options not available.