PUBLIC SERVICE BROADCASTING IN A GLOBAL CONTEXT

MST4PGC

Not currently offered

Credit points: 30

Subject outline

Examining public service broadcasting as a global institution, this subject explores the impact of new technology - digital television, the Internet and on-demand platforms - and the implications these have for traditional values and goals. While the proliferation of global niche media with the uptake of digital and broadband technologies might seem to accelerate the demise of public service broadcasters, in reality digital free-to-air transmission and online platforms are rejuvenating the system and in many instances enhancing its role as a risk taker and innovator. Public broadcasting manifests as both state owned and state controlled evoking oppositional associations - of impartiality, independence, quality, diversity, integrity, or as propagandist, excluding dissent and serving as the mouthpiece of government. This unit will cover the range of dilemmas and possibilities facing this institution, drawing on case studies that underline national differences.

SchoolSchool of Humanities & Social Sciences

Credit points30

Subject Co-ordinatorMary Debrett

Available to Study Abroad StudentsYes

Subject year levelYear Level 4 - UG/Hons/1st Yr PG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites Enrolment in one of AHA-Bachelor of Arts Honours & AHMS-Bachelor Media Studies Honours.

Co-requisitesN/A

Incompatible subjects MST5PGC

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsFrom public service broadcasting to public service media:Ripe@2007,RecommendedLowe, G. F. and Bardoel, J. (eds)NORDICOM 2008
ReadingsPublic service broadcasting in the age of globalization,RecommendedBanerjee, I. and Seneviratne, K. (eds)ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE: NANYANG TECHNOLOGICAL UNIVERSITY 2006
ReadingsReinventing public serfice television for the digital futureRecommendedDebrett M 2010BRISTOL: INTELLECT

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Activities:
In weekly class discussions and class presentations.
Related graduate capabilities and elements:
Speaking
Creative Problem-solving

02. Ability to perform critical analysis and synthesis

Activities:
Identify the main challenges for traditional public service broadcasting principles in the multichannel era - via class paper on a case study, through weekly readings and via discussions and the final essay.
Related graduate capabilities and elements:
Creative Problem-solving
Inquiry/ Research
Critical Thinking
Writing

03. Ability to work in a group

Activities:
Through weekly small group discussion in class based on questions related to set readings.
Related graduate capabilities and elements:
Teamwork
Creative Problem-solving

04. Develop skills in critical, discursive academic writing.

Activities:
Through the individual class presentation/paper, the research essay, and tutorial writing exercises
Related graduate capabilities and elements:
Writing

05. Time management skills

Activities:
By attending class punctually, submitting work on time and planning research time ahead of deadlines
Related graduate capabilities and elements:
Creative Problem-solving

06. Understand contemporary debates regarding the changing role of public service media.

Activities:
Through weekly readings and small group discussions in class and through written assignments.
Related graduate capabilities and elements:
Teamwork
Inquiry/ Research
Critical Thinking
Creative Problem-solving
Writing
Speaking

Subject options

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