MEDIA PROJECT DEVELOPMENT

MST3MPD

Not currently offered

Credit points: 15

Subject outline

Multiplatform Project Development gives students the opportunity to work in self-managed project teams, researching and developing a concept for a multiplatform media project into a detailed proposal. The course provides a synthesis of media theory, media production, and professional practice, exploring the various stages of preparing a media project proposal for presentation to a potential funder.

SchoolSchool of Humanities & Social Sciences

Credit points15

Subject Co-ordinatorMary Debrett

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites 30 credit points of first-year subjects in Strategic Communication, Journalism or Media, or coordinator's approval.

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions This subject is a third year compulsory subject in ABMS and an elective for Bachelor of Science (Application in Society)& ABSC.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
Readings'How Real Can You Get?' in An Introduction to Television Documentary: Confronting RealityPrescribedKiborn R & Izod J 1997MANCHESTER U PRESS, MANCHESTER
Readings'The Burning Question: The Future of Documentary' In Documentary Screens: Non-Fiction, Film and TelevisionPrescribedBeattie K 2004HOUNDSMILL, BASINGSTOKE: HAMPSHIRE, PALGRAVE MACMILLAN
ReadingsSitting Documentary Sources,in a Guide to research for journalists and writersPrescribedCater A 2005ED. CHRISTINE FOGG, ALLEN & UNWIN, CROWS NEST, NSW
ReadingsThe Pursuit of Funding, in Business of TV ProductionPrescribedColie C 2007CAMBRIDGE U PRESS, MELBOURNE

Graduate capabilities & intended learning outcomes

01. Ability to express ideas in a public forum

Activities:
Through presenting individual oral project progress reports to peers in class.
Related graduate capabilities and elements:
Speaking (Speaking)

02. Ability to work as a team member

Activities:
Through collaboratively developing the group project concept
Related graduate capabilities and elements:
Teamwork (Teamwork)

03. Demonstrate critical understanding of media production research skills.

Activities:
Researching and conceptualising a media project proposal
Related graduate capabilities and elements:
Inquiry/ Research (Inquiry/ Research)
Critical Thinking (Critical Thinking)

04. Develop practical skills in persuasive and engaging writing

Activities:
Writing the multiplatform media project proposal
Related graduate capabilities and elements:
Writing (Writing)

05. Identify target media audience tastes expectations

Activities:
Developing the creative treatment and marketing plan for the media project proposal
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)

06. Time management skills

Activities:
Through punctual class attendance and meeting assignment deadlines
Related graduate capabilities and elements:
Creative Problem-solving (Creative Problem-solving)

Subject options

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Subject not currently offered - Subject options not available.