INTERNATIONAL MARKETING MANAGEMENT

MKT5IMM

2018

Credit points: 15

Subject outline

In this subject you will explore both the theory and practice of international marketing. Heavy reliance will be placed on the importance of a firm's market orientation and the corresponding implications for marketing and business strategy formulation. Macro level issues relating to the international environment will be canvassed, including international economics, culture, nationalism and economic development, as will micro level issues relating to problems of market entry and market development. The importance of international marketing research will be reflected in the treatment of all of the topics presented.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAndrew Gilmore

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Integrate and apply international marketing theory and skills to practical situations.

Activities:
Participation in class seminar discussions and readings that generate an understanding of cross cultural principles and practices in an global economy
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills

02. Identify, research and critically analyse international marketing information relevant to an organizational problem or issue, be able to synthesise that information in order to evaluate potential solutions, develop programs and make recommendations or otherwise effectively address the problem or issue.

Activities:
Research databases such as Euromonitor on multinational trade and global industries. Use Asteroid as a single source database for analysing consumer profiles to understand consumer-buying decisions that are necessary for international markets. Gather information from IBIS Industry Reports to make essential global decisions.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

03. Demonstrate effective team skills in order to contribute appropriately to the production of a group output.

Activities:
Group project on importing/exporting within an international context that explores marketing concepts. Formative assessment such as the individual assignment that will demonstrate written reflections and student learning. Feedback will demonstrate the strength of their learning process. Summative assessment such end of the course examination will be awarded as the final outcome.
Related graduate capabilities and elements:
Personal and Professional Skills

04. Communicate effectively through written tasks appropriate to varied contexts and audiences

Activities:
Formative assessment such as the individual assignment that will demonstrate written reflections and student learning. The importance of marketing research in the context of IM, the identification and comparison of market opportunities, the dimensions of global markets, segmentation criteria for international markets/countries.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 10 - 22
One 3.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Final Examination (2 h) (2000 word equivalence)50 01, 02
One, Group major assignmentFour students per group, 2500 words per student30 03, 04
One, Individual assignment1500 words per student20 01, 02, 03, 04

Melbourne, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

Seminar Week: 31 - 43
One 3.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Final Examination (2 h) (2000 word equivalence)50 01, 02
One, Group major assignmentFour students per group, 2500 words per student30 03, 04
One, Individual assignment1500 words per student20 01, 02, 03, 04