DIGITAL MARKETING

MKT5DMA

2018

Credit points: 15

Subject outline

Digital Marketing is one of the most important issues facing marketing today.  This subject is designed to educate you in the area of digital marketing and provide a strategic framework to assess and implement various digital marketing tactics.  You will explore the most up-to-date, best practices for search marketing, social media marketing, mobile marketing, digital strategy and planning and digital marketing as a whole.  You will examine the evolution of communication and its implications on marketing strategy in a contemporary landscape where traditional and digital media coexist and interact.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorClare D'Souza

Available to Study Abroad StudentsYes

Subject year levelYear Level 5 - Masters

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Integrate and apply digital marketing theory and skills to practical situations by carrying out effective evidence based research

Activities:
Individual Report, Group structured Digital Marketing Plan and Budget, Test, and Class discussions will expand on lecture topics
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking)

02. Identify research and critically analyse information relevant to an organisational problem or issue. Be able to synthesise that information in order to evaluate potential solutions and develop digital platforms

Activities:
Individual Report, Group structured digital marketing plan and budget and Test
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking)

03. Communicate effectively through written tasks appropriate to varied contexts and audiences

Activities:
Class discussions, report
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)

04. Apply ethical and sustainable reasoning, standards or codes or practice relevant to the discipline

Activities:
Case study discussions and group marketing plan
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking)

Subject options

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Start date between: and    Key dates

Melbourne, 2018, Semester 2, Night

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorClare D'Souza

Class requirements

Lecture/Seminar Week: 31 - 43
One 3.0 hours lecture/seminar per week on weekdays at night from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
Individual Report (1500 words)20 01, 02, 03
Group structured Digital Marketing Plan and Budget (2500 words)30 01, 02, 04
In Class Test (equivalent to 2000 words)50 01, 02