STRATEGIC MARKETING

MKT3SMK

2018

Credit points: 15

Subject outline

This subject provides you with the ability to develop and communicate effective marketing strategies within organisational and non-organisation contexts by drawing upon relevant strategy concepts, theory, and analytical tools and frameworks.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTanvir Ahmed

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditions Enrolment cap of 50 for Winter School

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Planning and StrategyPrescribedReed, P.3RD EDN., THOMSON, 2010

Graduate capabilities & intended learning outcomes

01. Assess an organisation's internal environment to determine its key resources, competences and capabilities

Activities:
Lectures, tutorials, cases studies, assignment and exam
Related graduate capabilities and elements:
Literacies and Communication Skills

02. Evaluate and recommend appropriate strategic directions that exploit market opportunities and/or organisational capabilities and core competences

Activities:
Lectures, tutorials, cases studies assignment and exam
Related graduate capabilities and elements:
Literacies and Communication Skills

03. Evaluate the various concepts of strategy and strategic marketing management, and integrate these concepts within the strategy formulation process

Activities:
Lectures, tutorials, cases studies and exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills

04. Evaluate 'alternative' approaches to the process of formulating marketing strategy

Activities:
Lectures, tutorials, cases studies and exam
Related graduate capabilities and elements:
Inquiry and Analytical Skills

05. Formulate and assemble coherent marketing strategies and tactical programs for an organisation to achieve its stated strategic direction

Activities:
Lectures, tutorials cases studies and assignment
Related graduate capabilities and elements:
Literacies and Communication Skills

06. Identify and evaluate market opportunities across a range of business/organisational situations and external environments

Activities:
Lectures, tutorials, cases studies, assignment and exam
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Bendigo, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Melbourne, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 31 - 43
One 2.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Mildura, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Shepparton, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Seminar Week: 10 - 22
One 2.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Sydney, 2018, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Lecture Week: 10 - 22
One 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 10 - 22
One 1.0 hours tutorial per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Sydney, 2018, Study Period 3, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Lecture Week: 46
One 2.0 hours lecture per week on weekdays during the day in week 46 and delivered via face-to-face.

Tutorial Week: 46
One 1.0 hours tutorial per week on weekdays during the day in week 46 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02

Vietnam, 2018, Semester 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Tutorial Week: 31 - 43
One 1.0 hours tutorial per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Lecture Week: 31 - 43
One 2.0 hours lecture other recurrence on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
one 2-hour final examinationThis assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research, and Discipline-specific knowledge and skills.35 01, 02, 03, 04, 05, 06
group assignment equivalent to 4000 words1000 words per student35 01, 02
one 15 minute presentation.performed as a group (relates to group assignment)15 01, 02
class contributionBased on student participation in seminars in answering questions, contributing ideas and opinions, showing evidence of having done the prescribed reading5 01, 02
mid-semester test (one hour)10 01, 02