INTERNATIONAL MARKETING

MKT3IMK

2018

Credit points: 15

Subject outline

In this subject you will focus on the nature of the international marketplace and the problems and decisions facing managers of international marketing. The subject is comprehensive and practical, covering the marketing of goods and services across national boundaries as well as within different national markets. The major topic areas you will cover include the international marketing imperative, analysis of foreign environments, development of international marketing strategies, and the implementation of marketing programs across and within different nations. Part of the subject will be delivered in blended mode.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorAndrew Gilmore

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

Prerequisites MKT1MDP

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsInternational Marketing 4th Asis-Pacific editionPrescribedMasaki Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin Roberts, Kristiaan Helsen (2013)Wiley
ReadingsInternational Marketing 2nd EditionRecommendedCateora, P. R., Sullivan Mort, G., D'Souza, C., Taghian, M., Weerawardena, J. and Graham, J. (2012)McGraw Hill
Discipline Specificvar. Additional References listed on LMSRecommendedvar.var.

Graduate capabilities & intended learning outcomes

01. Appraise the nature and imperatives of international marketing from an Australian internationalising businesses perspective

Activities:
Workshops will be supported by online materials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

02. Examine and apply the concepts of globalisation and multi-nationalisation strategies in the context of international marketing and international marketing management

Activities:
Workshops will be supported by online materials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

03. Identify and analyse international marketing opportunities across a variety of country/market and business/organisational contexts

Activities:
Workshops will be supported by online materials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

04. Recommend appropriate strategic directions that exploit both identified international marketing opportunities and the capabilities of organisations

Activities:
Workshops will be supported by online materials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

05. Recommend coherent international marketing strategies and programs for an organisation to achieve its desired strategic directions within international market(s)

Activities:
Workshops will be supported by online materials
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Literacies and Communication Skills (Writing,Speaking,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Bendigo, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Dandenong, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Dandenong, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

France, 2018, Week 02-13, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 02 - 13
One 2.0 hours workshop other recurrence on weekdays during the day from week 02 to week 13 and delivered via distance education.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Melbourne, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Mildura, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Shepparton, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Sydney, 2018, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 46
One 2.0 hours workshop per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Sydney, 2018, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 42
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05

Vietnam, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorAndrew Gilmore

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1h and 3h of online learning and assessment activities prior to class. "

Assessments

Assessment elementComments% ILO*
In class multiple choice quizzesBroadly equivalent to 1000 words20 01, 02, 03, 04, 05
One, 2- hour final examination50 01, 02, 03, 04, 05
One, group assignment - Integrated Marketing Communication Plan1000-words per student, 3-4 students per group20 01, 02, 03, 04, 05
One, group case analysis and presentation (20 min per group)broadly equivalent to 500 words per student10 01, 02, 03, 04, 05