ADVERTISING AND SALES PROMOTION

MKT3ADV

2018

Credit points: 15

Subject outline

In this subject you will be exposed to the role of advertising in a free economy and how it affects the media of mass communications. You will learn about advertising appeals, product and market research, the selection of media, testing of advertising effectiveness, and the advertising profession. In this subject, you will focus on advanced concepts and practices in advertising and sales promotion, developing essential skills for their future professional careers.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorTanvir Ahmed

Available to Study Abroad StudentsYes

Subject year levelYear Level 3 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjectsN/A

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsTBAPrescribedTBATBA

Graduate capabilities & intended learning outcomes

01. Develop students# understanding of the basic theories and models within advertising and marketing communications

Activities:
Seminar/workshop
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

02. Select appropriate media for implementing an integrated marketing communications campaign

Activities:
Seminar/workshop and campaign group assignment
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills

03. Present an integrated marketing communications campaign in a professional manner

Activities:
Presentation of campaign to class
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

04. Recognise the creative issues that need to be considered in an advertising campaign

Activities:
Seminar/workshop and campaign group assignment
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills

05. Develop an annual advertising campaign

Activities:
Seminar/workshop and sales promotion campaign group assignment
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Melbourne, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Tutorial Week: 11 - 22
Eleven 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Lecture Week: 10 - 22
Twelve 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examination50 01, 02, 04, 05
Ongoing class contributionsThe class participation will be based on a rubric reflecting participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. Broadly equivalent to 200 words per student.5 01, 02, 04, 05
One, group presentation (10 min per group)Group presentation on written assignment. Four students per group. Broadly equivalent to 250 words per student.10 03
One, Mid semester test (1 h)15 01, 02, 04, 05
One, Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student20 02, 03, 04, 05

Sydney, 2018, Study Period 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Lecture Week: 10 - 22
Twelve 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
Eleven 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examination50 01, 02, 04, 05
Ongoing class contributionsThe class participation will be based on a rubric reflecting participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. Broadly equivalent to 200 words per student.5 01, 02, 04, 05
One, group presentation (10 min per group)Group presentation on written assignment. Four students per group. Broadly equivalent to 250 words per student.10 03
One, Mid semester test (1 h)15 01, 02, 04, 05
One, Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student20 02, 03, 04, 05

Sydney, 2018, Study Period 2, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Lecture Week: 31 - 42
Twelve 2.0 hours lecture per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.

Tutorial Week: 32 - 42
Eleven 1.0 hours tutorial per week on weekdays during the day from week 32 to week 42 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examination50 01, 02, 04, 05
Ongoing class contributionsThe class participation will be based on a rubric reflecting participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. Broadly equivalent to 200 words per student.5 01, 02, 04, 05
One, group presentation (10 min per group)Group presentation on written assignment. Four students per group. Broadly equivalent to 250 words per student.10 03
One, Mid semester test (1 h)15 01, 02, 04, 05
One, Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student20 02, 03, 04, 05

Vietnam, 2018, Semester 1, Day

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorTanvir Ahmed

Class requirements

Lecture Week: 10 - 22
Twelve 2.0 hours lecture per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Tutorial Week: 11 - 22
Eleven 1.0 hours tutorial per week on weekdays during the day from week 11 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
One, 2-hour final examination50 01, 02, 04, 05
Ongoing class contributionsThe class participation will be based on a rubric reflecting participation in tutorials. Students need to be present at the tutorial with pre-set tutorial work attempted. Broadly equivalent to 200 words per student.5 01, 02, 04, 05
One, group presentation (10 min per group)Group presentation on written assignment. Four students per group. Broadly equivalent to 250 words per student.10 03
One, Mid semester test (1 h)15 01, 02, 04, 05
One, Integrated Marketing Communications Campaign (Group Assignment)1,000-words per student20 02, 03, 04, 05