MARKET, AUDIENCE & SOCIAL RESEARCH

MKT2MRX

2018

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in everyday life in this the digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorGreg Jamieson

Available to Study Abroad StudentsNo

Subject year levelYear Level 2 - UG

Exchange StudentsNo

Subject particulars

Subject rules

Prerequisites Student must be enrolled in one of the following courses: LBAB, LBABM, LBABK, LDAB, LAAB

Co-requisites MKT1MDX

Incompatible subjects MKT2MRE & MKT3MRE

Equivalent subjectsN/A

Special conditionsN/A

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Research (7th edition)RecommendedBurns, A.C and Bush, R.F (2014)Prentice-Hall, Upper Saddle Rvr
ReadingsSPSS Analysis Without Anguish: Version 18 for WindowsRecommendedCoakes, S.J and Steed, L.G (2011 and 2012)JOHN WILEY AND SONS, AUSTRALIA
ReadingsQuestionnaire Design and AdministrationRecommendedFrazer, L., and Lawley, M. (2000)JOHN WILEY AND SONS
ReadingsMarketing Research Learner ResourcePrescribedDidasko Digital, 2017Didasko Group

Graduate capabilities & intended learning outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

Activities:
Online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

02. Write a marketing research proposal for business organisations

Activities:
Research proposal and online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

03. Write a questionnaire for organisations in the context of business

Activities:
Completing a questionnaire and online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Literacies and Communication Skills (Writing,Quantitative Literacy)

04. Prepare a report presenting research findings and recommendations for business organisations

Activities:
Completing a final research report and online activties to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Personal and Professional Skills (Teamwork including leadership and working in groups,Ethical behaviour)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

05. Apply SPSS program for marketing in the context of business

Activities:
Online activities to explain concepts and methodologies, supported by case studies drawn from textbooks and other relevant material
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Inquiry and Analytical Skills (Critical Thinking,Creative Problem-solving,Inquiry/Research)
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Online, 2018, Study Block 8, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 32 - 43
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 32 to week 43 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour final Examination50 01, 04, 05
Weekly SPSS ExercisesEach student will have to complete the exercise each week (equivalent to 250-words per student)10 01, 02, 05
Team Research ProposalTeam based, 2-3 students per team (1,000-words per student)10 01, 02, 03, 04, 05
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,500-words per student)20 01, 02, 03, 04, 05
Ongoing individual data collection and data entry exerciseEach student will have to collect and enter the data into SPSS (equivalent to 250-words per student)10 01, 04, 05

Online, 2018, Study Block 9, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 36 - 47
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 36 to week 47 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour final Examination50 01, 04, 05
Weekly SPSS ExercisesEach student will have to complete the exercise each week (equivalent to 250-words per student)10 01, 02, 05
Team Research ProposalTeam based, 2-3 students per team (1,000-words per student)10 01, 02, 03, 04, 05
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,500-words per student)20 01, 02, 03, 04, 05
Ongoing individual data collection and data entry exerciseEach student will have to collect and enter the data into SPSS (equivalent to 250-words per student)10 01, 04, 05

Online, 2018, Study Block 10, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 41 - 52
One 3.0 hours unscheduled online class per week on any day including weekend during the day from week 41 to week 52 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour final Examination50 01, 04, 05
Weekly SPSS ExercisesEach student will have to complete the exercise each week (equivalent to 250-words per student)10 01, 02, 05
Team Research ProposalTeam based, 2-3 students per team (1,000-words per student)10 01, 02, 03, 04, 05
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,500-words per student)20 01, 02, 03, 04, 05
Ongoing individual data collection and data entry exerciseEach student will have to collect and enter the data into SPSS (equivalent to 250-words per student)10 01, 04, 05

Online, 2018, Study Block 11, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 45
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 45 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour final Examination50 01, 04, 05
Weekly SPSS ExercisesEach student will have to complete the exercise each week (equivalent to 250-words per student)10 01, 02, 05
Team Research ProposalTeam based, 2-3 students per team (1,000-words per student)10 01, 02, 03, 04, 05
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,500-words per student)20 01, 02, 03, 04, 05
Ongoing individual data collection and data entry exerciseEach student will have to collect and enter the data into SPSS (equivalent to 250-words per student)10 01, 04, 05

Online, 2018, Study Block 12, Online

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorGreg Jamieson

Class requirements

Unscheduled Online Class Week: 49
One 3.0 hours unscheduled online class per week on any day including weekend during the day in week 49 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour final Examination50 01, 04, 05
Weekly SPSS ExercisesEach student will have to complete the exercise each week (equivalent to 250-words per student)10 01, 02, 05
Team Research ProposalTeam based, 2-3 students per team (1,000-words per student)10 01, 02, 03, 04, 05
Team Research Report with findings and recommendationsTeam based, 2-3 students per team (1,500-words per student)20 01, 02, 03, 04, 05
Ongoing individual data collection and data entry exerciseEach student will have to collect and enter the data into SPSS (equivalent to 250-words per student)10 01, 04, 05