MARKET, AUDIENCE AND SOCIAL RESEARCH

MKT2MRE

2018

Credit points: 15

Subject outline

Business managers request, assess, purchase and use marketing research to make a wide number of informed decisions. You will come to understand what marketing research can provide, what research methods are appropriate for different types of problems, and how results should be interpreted. The aim of this subject is to give you the knowledge and skills, as either a future business manager or a marketing research practitioner, to make intelligent decisions in your specification, evaluation, and application of marketing research in real everyday life and digital era.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorMarthin Nanere

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisites MKT1MDP

Incompatible subjects MKT2MRB

Equivalent subjectsN/A

Special conditions Core: LBBEMT; LBBEMB; LBBMK; Marketing major.

Readings

Resource TypeTitleResource RequirementAuthor and YearPublisher
ReadingsMarketing Research (8th edition)PrescribedBurns, A.C., Veeck, A. and Bush, R.F (2017)Pearson Education Limited, England
ReadingsSPSS Version 20.0 for Windows: Anaysis without AnguishRecommendedCoakes, S.J (2012)John Wiley and Sons
ReadingsQuestionnaire Design and AdministrationRecommendedFrazer, L. and Lawley, M. (2000)John Wiley and Sons

Graduate capabilities & intended learning outcomes

01. Identify marketing problems and translate them into research questions for marketing in the context of business

Activities:
Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

02. Drawing on an appropriate methodology design a research proposal for business organisations.

Activities:
Completing a research proposal and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

03. Drawing on appropriate research methodology, design a questionaries for a business organisation

Activities:
Competing a questionnaire and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills
Personal and Professional Skills
Personal and Professional Skills
Inquiry and Analytical Skills
Literacies and Communication Skills

04. Present research finding and recommendations for a business organisation in report format.

Activities:
Completing a final research report and Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Literacies and Communication Skills
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Personal and Professional Skills
Personal and Professional Skills
Discipline -Specific Knowledge and Skills

05. use SPSS programme to manipulate and analyse marketing data.

Activities:
Weekly online seminar to explain concepts and methodologies, supported by case studies drawn from the text book and other relevant material undertaken in Computer Laboratory.
Related graduate capabilities and elements:
Literacies and Communication Skills
Inquiry and Analytical Skills
Inquiry and Analytical Skills
Discipline -Specific Knowledge and Skills

Subject options

Select to view your study options…

Start date between: and    Key dates

Bendigo, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination50 01, 04, 05
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 01, 02, 05
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student10 01, 02, 03, 04, 05
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student20 01, 02, 03, 04, 05
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 01, 04, 05

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination50 01, 04, 05
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 01, 02, 05
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student10 01, 02, 03, 04, 05
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student20 01, 02, 03, 04, 05
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 01, 04, 05

Sydney, 2018, Study Period 3, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar
One 1.0 hours seminar per week on weekdays during the day and delivered via online.
"SP3: November - January"

Computer Laboratory
One 2.0 hours computer laboratory per week on weekdays during the day and delivered via face-to-face.
"SP3: November - January"

Assessments

Assessment elementComments% ILO*
2-hour Final Examination50 01, 04, 05
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 01, 02, 05
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student10 01, 02, 03, 04, 05
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student20 01, 02, 03, 04, 05
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 01, 04, 05

Sydney, 2018, Study Period 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 10 - 22
One 1.0 hours seminar per week on weekdays during the day from week 10 to week 22 and delivered via online.

Computer Laboratory Week: 10 - 22
One 2.0 hours computer laboratory per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination50 01, 04, 05
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 01, 02, 05
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student10 01, 02, 03, 04, 05
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student20 01, 02, 03, 04, 05
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 01, 04, 05

Vietnam, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorMarthin Nanere

Class requirements

Seminar Week: 31 - 43
One 1.0 hours seminar per week on weekdays during the day from week 31 to week 43 and delivered via online.

Computer Laboratory Week: 31 - 43
One 2.0 hours computer laboratory per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.

Assessments

Assessment elementComments% ILO*
2-hour Final Examination50 01, 04, 05
Weekly SPSS tutorial exercisesEach student will have to complete the exercise every week. (broadly equivalent to 250 words per student)10 01, 02, 05
Team Research ProposalTeam based. 2-3 students per team/1,000-words per student10 01, 02, 03, 04, 05
Team Research Report with Findings and RecommendationsTeam-based, 2-3 students per team/1,500 words per student20 01, 02, 03, 04, 05
Ongoing Individual Data Collection and Data Entry exerciseEach student will have to collect and enter the data into SPSS (broadly equivalent to 250 words per student)10 01, 04, 05