CONSUMER BEHAVIOUR

MKT2CBE

2018

Credit points: 15

Subject outline

This subject provides an understanding of the role of consumer behaviour in development of the total marketing mix. You will evaluate the contribution of psychological and social knowledge to both consumer and organisational marketing. This subject has an emphasis on the development of practical analytical skills, and you will gain experience in the writing of effective positioning statements.

SchoolLa Trobe Business School

Credit points15

Subject Co-ordinatorStephen Singaraju

Available to Study Abroad StudentsYes

Subject year levelYear Level 2 - UG

Exchange StudentsYes

Subject particulars

Subject rules

PrerequisitesN/A

Co-requisitesN/A

Incompatible subjects MKT3CBC

Equivalent subjectsN/A

Special conditionsN/A

Graduate capabilities & intended learning outcomes

01. Recall, restate, and apply basic consumer behaviour theory in written and forms

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)

02. Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

03. Critically analyse product and marketing appeals in terms of the consumer behaviour issues through a structured written report

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Literacies and Communication Skills (Writing,Quantitative Literacy)

04. Identify limitations and problems in product and marketing appeals, and make logical and justifiable proposals to address the existing limitations

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Inquiry and Analytical Skills (Critical Thinking,Inquiry/Research)

05. Differentiate between the personal, marketing, and managerial applications of consumer behaviour

Activities:
Lecture, tutorial and assessment
Related graduate capabilities and elements:
Discipline -Specific Knowledge and Skills (Discipline-Specific Knowledge and Skills)

Subject options

Select to view your study options…

Start date between: and    Key dates

Albury-Wodonga, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Bendigo, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Melbourne, 2018, Semester 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 31 - 43
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 43 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Melbourne, 2018, Summer 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 46
One 2.0 hours workshop per week on weekdays during the day in week 46 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Melbourne, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Mildura, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Shepparton, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Singapore, 2018, Week 05-25, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 05 - 17
One 2.0 hours workshop per week on weekdays during the day from week 05 to week 17 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Sydney, 2018, Study Period 2, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 31 - 42
One 2.0 hours workshop per week on weekdays during the day from week 31 to week 42 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01

Vietnam, 2018, Semester 1, Blended

Overview

Online enrolmentYes

Maximum enrolment sizeN/A

Enrolment information

Subject Instance Co-ordinatorStephen Singaraju

Class requirements

WorkShop Week: 10 - 22
One 2.0 hours workshop per week on weekdays during the day from week 10 to week 22 and delivered via face-to-face.
"In addition, students are expected to undertake between 1 h and 3 h of online learning and assessment activities prior to class."

Assessments

Assessment elementComments% ILO*
Three 30 min multiple choice quizzes (Theory & Case Studies)three online quizzes (individual assessment)15 01
One 2,000-2,500-word group essayteams of four students (group assessment). 500-750 words per student.25 01
One 2-hour final examination2 hour examination (individual assessment). This assessment will report on the Graduate Capabilities of: Quantitative literacy, Critical Thinking, Inquiry/Research and Discipline-specific knowledge and skills50 01, 02, 03, 04, 05
Group Twitter Contributionteams of four students (group assessment)10 01